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The Digital Product Specialist - App plays a pivotal role in the development, optimisation, and performance of the Dublin Airport App. Acting as a bridge between technical teams, marketing stakeholders, and external partners, the specialist ensures that app features are user-centric, technically sound, and aligned with strategic goals. This role demands a blend of digital product insight, stakeholder coordination, and data-driven decision-making to enhance the app experience and drive user engagement. Reporting to the Digital Development Lead, this position is ideal for a digital professional or a business/marketing graduate with a passion for digital and app development.
The ideal candidate will have 3 to 5 years of experience in a digital-related role within a fast-paced, dynamic setting and be eager to advance their career in Digital.
Responsibilities
* Work with the Digital Development Lead to define app features and future roadmap
* Support app releases, updates, and hotfixes across iOS/Android
* Use research and feedback to guide feature improvements
* Monitor performance and usability to enhance experience
* Work with UI/UX team effectively to ensure steady flow of work for the development team
* Track KPIs: downloads, retention, engagement, conversion
* Share insights through regular stakeholder reports
* Liaise across internal teams and external vendors
* Resolve technical issues and user complaints
* Oversee in-app content, promotions, and seasonal updates
* Align app messaging with broader marketing efforts
* Manage wallet integrations and rewards features
* Support UAT and validate new features
* Log bugs and coordinate fixes with developers
* Lead keyword research and metadata updates for App Store Optimisation
* Run A/B tests to improve conversion rates in App Stores
* Monitor and report on app store performance
Qualifications and Background
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology
Industries: Technology, Information and Media
Location
Dublin, County Dublin, Ireland
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