Job Title: Digital Marketing Expert
As a Digital Marketing Expert, you will be responsible for developing and executing marketing strategies to further develop Fenergo's digital marketing presence globally.
Job Description:
* Plan and execute webinars from start to finish, including initial setup on webinar platform, landing page setup, email scheduling, digital ad research and booking, coordinating running of live / pre-recorded webinar and creating follow-up plan.
* Track, analyze and report on webinar performance and work with Sales and BDR Teams to develop follow-up nurture plan.
* Develop compelling email and nurture campaigns to target different audiences at different stages of the buyer's journey and drive engagement and conversion.
* Monitor and report on email campaign metrics (e.g. open rates, click-through rates, conversions) and optimize based on performance data.
* Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
* Work closely with content, product and digital marketing teams to develop compelling content and optimize results across all digital channels.
Required Skills and Qualifications:
* 2-4 years B2B marketing experience in ideally in finance or software solutions.
* Previous experience using a marketing automation system (Marketo, Hubspot, Eloqua, Pardot) and webinar platform (e.g. On24, GotoWebinar).
* Have experience using different social media channels and using scheduling and analytics software (e.g. Oktopost).
* A highly motivated and enthusiastic individual.
* Strong written and oral communications skills.
* Excellent administrative and organisational skills.
* Very strong attention to detail and a passion for delivering a high standard of work.
* Enjoy learning new technologies that enhance Fenergo's digital presence.
* Skilled in Word, PowerPoint, Excel and different social media channels.
Benefits:
You will provide weekly, monthly and quarterly reports to the Director of Digital Marketing using Salesforce and Marketo data across all campaign channels and activities – webinar, social media, email performance and conversions, digital advertising effectiveness and digital lead generation etc.