Define and implement the country sales strategy aligned with business objectives
Identify priority sectors, trade lanes, and target accounts for profitable growth
Develop competitive, margin-optimised pricing in collaboration with product teams
Lead tenders, RFQs, contract negotiations, and strategic customer engagements
Build strong relationships with decision-makers and secure new business
Manage and coach the sales team, setting clear targets and accountability
Oversee pipeline management, CRM discipline, forecasting, and reporting
Ensure alignment between sales, operations, and pricing for service excellence
Use market intelligence and customer insights to strengthen negotiations and strategy
Own country performance metrics including revenue, gross profit, and customer acquisition
Ensure commercial investments and hires deliver measurable ROI
Support cross-functional collaboration and foster a performance-driven culture
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