Product Marketing Specialist Role Overview
We are seeking a skilled product marketing specialist to join our team. This role will act as a vital link between product, sales, and marketing teams, ensuring we deliver the right solutions with the right message at the right time.
The ideal candidate is self-directed, proactive, and values teamwork.
Key Responsibilities:
* Develop and promote product marketing resources like case studies, guides, research articles, webinars, white papers, and videos to communicate products' value.
* Plan and execute cross-channel marketing campaigns across content, email, web, social media, and ads to boost brand awareness, engagement, and conversions.
* Maintain and expand competitive intelligence through market monitoring, battle cards, and industry research.
* Facilitate cross-departmental training to ensure messaging consistency.
* Collaborate with product marketing and regional teams to identify and share use cases and messaging globally.
* Assist with product and feature launches in partnership with product and sales teams.
* Manage social media channels, create content calendars, and monitor performance to optimize results.
Requirements:
* 2-3+ years of experience in marketing, communications, or related fields.
* Excellent business writing skills with experience in technical messaging.
* Knowledge of product marketing principles and best practices.
* Experience managing social media content.
* Experience building marketing campaigns.
* Strong project management skills in a fast-paced environment.
* Team-oriented with strong interpersonal skills.
* Creative thinker with innovative marketing ideas.
Benefits:
We offer a flexible work environment that values individuality, fun, and talent. Top-tier hardware, software, and tools are provided. Flexible remote work options are available. We support your growth with educational opportunities, resource libraries, team activities, and more.
About Us
We are passionate about improving connectivity for all. Our team is inspired by possibility, solving complex problems and turning clever ideas into unique products. Millions of consumer-initiated tests are performed through our products, with billions of data points collected globally daily.