Mediolanum are looking for a strategic and proactive Marketing Campaign Specialist to lead the development and implementation of our email marketing and customer relationship management initiatives, with a strong focus on lead generation and campaign management for the German market. This role is crucial in driving customer engagement, retention, and conversion by leveraging Salesforce and integrated marketing programmes.
The successful candidate will have significant experience with Salesforce CRM and the marketing automation platform, as well as a comprehensive understanding of campaign planning, event marketing, and customer journey optimisation. Additionally, the ability to tailor strategies and campaigns specifically to generate high-quality leads and achieve measurable results in the German market is essential.
The candidate will work as part of an existing team and apply skills to achieve departmental objectives, specifically to communicate and promote Mediolanum investment solutions and capabilities to both internal and external stakeholders spread across Italy, Spain and Germany.
They will develop and manage the execution of product/brand campaigns through the whole marketing mix with a strong focus on digital assets, which includes emails, infographic, video production, by coordinating digital specialists and investments experts.
Principal Duties of the position, including but not limited to:
CRM Strategy & Execution
* Own and optimise the Salesforce CRM platform, to support marketing, sales, and customer success teams.
* Marketing automation inc. mail campaign management with Salesforce Pardot
* Develop segmentation strategies and personalised communication flows to improve customer engagement.
* Manage CRM data hygiene, reporting, and analytics to provide timely, consumable and actionable campaign optimization insights based on campaign analysis.
Marketing Campaigns
* Collaborate with content, digital, and performance marketing teams to design and execute multi-channel campaigns.
* Use CRM including Pardot and other platforms insights to inform campaign targeting, messaging, and performance tracking.
* Develop and coordinate online and offline marketing material (email, collaterals, presentations) by working closely with investments experts and digital specialists.
E-mail Marketing
* Partner with the product and content team to support product launch and update, pre-event outreach, attendee engagement, and post-event follow-up using Salesforce Pardot, building automated workflows for event registration, reminders, and lead nurturing.
Funnel Content & Lead Progression
* Use CRM and Pardot data and behavioural insights to move leads from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL).
* Work closely with the content manager to develop and manage content tailored to different personas and stages of the sales and marketing funnel.
* Collaborate with sales and content teams to ensure the right messaging reaches the right audience at the right time.
* Help to manage day to day communications with selected providers (web agencies, advertising agencies, translation agencies, design consultancies etc.) and help source additional external providers for specific needs when required.
Cross-Functional Collaboration
* Work closely with sales, product, and customer success teams in Ireland, Italy, Germany and Spain to align CRM initiatives with business goals.
* Train and support internal stakeholders on CRM best practices and usage.
Reporting & Optimisation
* Monitor KPIs such as customer lifetime value, retention, and campaign ROI.
* Continuously test and optimise CRM workflows and marketing automation.
Skills and Competencies:
* Analytical mindset with proficiency in CRM reporting and dashboards.
* Excellent communication and stakeholder management skills.
* Ability to work independently and collaboratively in a fast-paced environment.
Qualifications and Experience:
* Bachelor Honours Degree in Marketing, Communications or a related field.
* Proven experience managing Salesforce CRM (Pardot or Sales Cloud preferred).
* Strong understanding of customer lifecycle marketing, segmentation, and automation.
* Experience in email marketing and integrating CRM with event platforms.
* Demonstrated ability to manage funnel content and drive lead progression using data-driven insights.
* Experience with Salesforce and marketing automation tools (e.g., HubSpot, Marketo).
* Experience with reporting tools like PowerBI or Tableau.
* Background in B2B marketing or financial services is a plus.
* Ability to speak German (and/or Italian) is a significant plus.