Strategic Digital Marketing Role
We have an exciting opportunity for a skilled professional to lead our digital marketing efforts and drive growth through digital channels. As a key member of our team, you will play a strategic role in developing and executing a results-focused digital marketing strategy that supports our fundraising, engagement, and awareness goals.
Key Responsibilities:
* Develop and Lead Digital Strategy
Drive a results-focused digital marketing strategy to support fundraising, engagement, and awareness goals, aligned with current trends and opportunities.
* Set KPIs and Analyse Performance
Establish digital KPIs, track performance across all channels, and deliver actionable insights through regular reporting.
* Manage Budgets
Oversee the digital marketing budget, ensuring cost-effectiveness and alignment with impact.
* Lead Paid Social Campaigns
Plan, test, and optimise paid social media campaigns, targeting the right audiences with effective messaging across key platforms.
* Optimise Email Marketing
Deliver segmented, personalised email campaigns to supporters and donors, continuously improving relevance and performance.
* Enhance Website Performance
Manage and optimise the website, using analytics to boost user experience, supporter conversion, and donation outcomes.
* Drive SEO Improvements
Implement practical SEO strategies to increase visibility and support income across campaigns, services, and fundraising.
* Support E-commerce and Continuous Learning
Maximise online shop revenue in collaboration with fundraising teams, while fostering a culture of analysis and ongoing improvement.
Requirements:
As a successful candidate, you will possess a strong background in digital marketing, with a proven track record of driving results and growth through digital channels. Key qualifications include:
* Strategic Thinking
Ability to develop and execute a comprehensive digital marketing strategy that aligns with business objectives.
* Digital Skills
Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics.
* Leadership
Experience in leading cross-functional teams and collaborating with stakeholders to achieve business objectives.
* Communication
Excellent communication and interpersonal skills, with the ability to effectively communicate with diverse stakeholders.
* Analytical
Strong analytical skills, with the ability to collect, analyse, and interpret data to inform business decisions.
What We Offer:
As a valued member of our team, you will enjoy a range of benefits, including:
* Competitive Salary
A competitive salary that reflects your skills and experience.
* Opportunities for Growth
The opportunity to work on high-profile projects and contribute to the growth and development of our organisation.
* Collaborative Environment
A collaborative and supportive work environment that fosters innovation and creativity.
* Professional Development
Access to training and development opportunities that help you grow professionally and personally.
How to Apply:
Interested candidates should submit their resume and cover letter, highlighting their relevant skills and experience. We look forward to hearing from you!