Brand Manager
Dublin 18 (Hybrid)
Full clean driver's licence and access to your own car required.
We are seeking an experienced and creative Brand Manager to support a large nationwide franchise network. This is a hands-on role focused on driving local marketing success, strengthening brand presence, and ensuring franchise partners receive the practical support they need to grow
What You'll Do
Marketing Delivery & Campaign Execution
·Bring the national marketing strategy to life across a wide network of franchise businesses.
·Plan and roll out content and campaigns across key social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube).
·Build tailored marketing plans for individual offices based on local opportunities and challenges.
·Adapt wider group campaigns for maximum impact at local level.
Supporting Franchise Partners
·Provide practical, day-to-day marketing support to franchise owners and their teams.
·Visit member offices regularly (around 2 days per week) to offer in-person guidance, troubleshoot challenges, and help them stay consistent with their marketing activity.
·Maintain steady communication with each office to keep campaigns on track.
Digital, Social & Content
·Help franchise members strengthen their digital presence with clear, actionable advice.
·Support them in creating engaging content and understanding what performs well.
·Break down digital metrics into simple insights they can use to improve future activity.
Teamwork & Leadership
·Manage and support the Countrywide Marketing Executive, guiding their day-to-day work and development.
·Work closely with the full marketing team and collaborate with Business Development Managers to support network growth.
Budget & Reporting
·Oversee the National Advertising Fund (NAF) for the franchise group, ensuring budget is used effectively.
·Track and report on key marketing results such as campaign performance, ROI, social engagement and member feedback.
What You'll Bring
·Proven experience in marketing ideally within a franchise, multi-site or property-related environment.
·Strong digital marketing and social media knowledge, with confidence in content creation.
·Experience working with business owners or supporting teams on marketing and lead-generation initiatives.
·Excellent communication and relationship-building skills.
·A proactive, hands-on approach with an ability to juggle travel, office work and admin.
·Experience managing budgets and reporting on campaign performance.
·Ability to mentor and support junior team members.
If you are interested in this opportunity, please send your CV directly to or apply via this advertisement.
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