We are seeking a highly skilled Marketing Manager to lead our marketing operations.
About the Role
This is a pivotal leadership position that requires creativity, digital marketing expertise, and a strong commercial mindset. You will be responsible for developing and executing our marketing strategy to enhance brand awareness, drive direct bookings, and support revenue growth across our accommodation, dining, weddings, events, and spa services.
Key Responsibilities
* Develop and implement an annual marketing strategy aligned with business goals.
* Plan and execute digital campaigns including SEO, PPC, social media, email marketing, and influencer partnerships.
* Manage all brand communications, content creation, and visual identity to ensure consistency across channels.
* Collaborate with sales, events, and F&B teams to support targeted promotions and seasonal campaigns.
* Manage the hotel website and optimise online presence to increase direct bookings.
* Monitor market trends, competitor activity, and guest feedback to inform strategy.
* Prepare and manage the marketing budget and measure ROI across activities.
Requirements
You must have:
* A minimum of 3-5 years of marketing experience, preferably in hospitality, travel, or luxury brands.
* A proven track record in digital marketing, campaign management, and content creation.
* A strong understanding of brand positioning and guest engagement.
* Proficiency in digital tools and platforms including Google Ads, Meta Business Suite, CMS, and email marketing software.
* Excellent written and verbal communication skills.
* Creative, analytical, and commercially focused mindset.
* The ability to work independently and collaboratively in a fast-paced environment.
* Be living in Ireland and have the right to work in the Republic of Ireland.
What We Offer
* A salary of €50,000 per annum (negotiable depending on experience).
* Opportunities for career progression within our company.
* Access to professional development and training programs.
* A dynamic and supportive working environment.