Join to apply for the Head of Games Marketing role at Paddy Power.
We’re looking for a bold, curious and commercially sharp Head of Games Marketing to lead the strategy, planning and delivery of all marketing activity for Paddy Power Games. You’ll be responsible for driving full TTL marketing plans that excite our players, grow our audience and cement PP Games as the most entertaining gaming brand in the market.
What you’ll be doing:
* Develop and deliver an integrated marketing strategy that drives growth across Casino, Live Casino and new product development.
* Translate commercial priorities into compelling creative and media plans that cut through culture and deliver results.
* Oversee 360 campaigns from concept to delivery – spanning TV, digital, social, PR, CRM, influencer and on‑site activation.
* Partner with creative, media and product teams to ensure every campaign is on‑brand, data‑informed and commercially effective.
* Lead and support the evolution of our digital marketing strategy, ensuring best‑in‑class execution across paid media and help guide SEO and CRM.
* Collaborate with the Performance Marketing and BI teams to optimise campaigns, drive ROI and continually enhance our customer journeys.
* Lead a high performing team, ensuring clarity of roles and growth opportunities.
* Partner cross‑functionally with brand, creative, analytics, finance and commercial teams to align on goals and reporting.
* Be safer gambling aware every minute of the day.
What we’re looking for:
* Proven experience operating as a senior media‑manager in a fast paced, B2C organisation preferably within gaming, entertainment or another high growth consumer brand.
* Proven track record to design and execute campaigns that drive both brand fame and customer acquisition in a highly competitive category.
* Deep understanding of digital channels, customer acquisition, retention and performance optimisation.
* Strong strategic thinking – able to balance creativity with commercial rigour.
* Excellent leadership, stakeholder management and communication skills.
* A love of the Paddy Power brand and the confidence and experience to push boundaries.
* Strong knowledge on how to drive cultural cut through with both traditional and digital channels.
* Understanding of seasonal dynamics (e.g. Cheltenham, major football tournaments) and how to adapt plans around sporting calendars and offers.
* Strong understanding of the betting and gaming industry.
* Proven ability to lead and develop high performing teams.
What’s in it for you:
* Flexible ways of working – home or office, it’s your choice!
* £1,000 learning fund
* Unlimited holiday
* Twice‑yearly bonus (with part of it guaranteed!)
* Access to thousands of Udemy courses
* Invest via the Company Sharesave Scheme
* 16 hours paid volunteering time per year
About Paddy Power
Paddy Power has been breaking and re‑writing the rules since 1988, from on‑track bookmakers to cheeky up‑start mischief‑makers, to part of the largest betting and gaming technology company in the world. In the UK & Ireland region of Flutter – we are joined by Betfair, PokerStars, Sky Betting & Gaming and tombola – we've never been bigger or better!
Hard work, innovative spirit and boldness has brought us to where we are today. We take our work seriously, but not ourselves. We win by having the best people working well together, and we can guarantee you’ll have fun on the job.
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
Senior Level
Seniority level: Mid‑Senior level
Employment type
Employment type: Full‑time
Job function
Job function: Marketing
Industries
Industries: Entertainment Providers and Spectator Sports
Referrals increase your chances of interviewing at Paddy Power by 2x.
Location: Dublin, County Dublin, Ireland €80,000.00‑€110,000.00
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