Marketing Data Strategist
The role of a Marketing Data Strategist is to develop and implement data-driven marketing strategies that drive business growth. This involves collaborating with cross-functional teams to design and build unified datasets, interactive dashboards, and standardized scorecards for global marketing operations.
About the Role
This position reports to the Director of Global Marketing Analytics & Strategy and works in partnership with stakeholders to deliver data-driven alignment across global marketing operations. The responsibilities include leading planning, development, and deployment of a cutting-edge marketing core reporting framework, consolidating and integrating data from multiple marketing systems into unified datasets, writing advanced SQL queries to extract, transform, and analyze data, designing and building interactive dashboards in Tableau to drive insights and accessibility, engaging in technical decision-making with the development team during implementation, owning tasks on the project roadmap, creating standardized performance scorecards using predefined templates, proactively detecting and resolving data integrity issues throughout development, maintaining documentation and promoting best practices, providing technical guidance and collaborating closely with team members on analytical solutions.
Required Skills & Qualifications
- 4–6+ years in Marketing Analytics, Business Intelligence, or related data-focused roles emphasizing data visualization, reporting, and collaboration.
- Expert-level Tableau skills: dashboard development, automation, and advanced visualizations.
- Strong SQL capabilities: extraction, transformation, complex queries—especially in Snowflake or equivalent.
- Hands-on experience with data consolidation and integration across multiple systems.
- Solid grasp of data warehousing concepts, data modeling, and project management fundamentals.
- Excellent analytical, problem-solving, and attention-to-detail skills.
- Strong communicator with the ability to collaborate and lead projects across teams.
- Background in creating dynamic reporting templates and scorecards in Tableau.
Benefits
This role offers a unique opportunity to work on high-impact projects, collaborate with experienced professionals, and develop expertise in data analytics and visualization. Additionally, this role provides a chance to make significant contributions to the organization's strategic objectives and goals.
Other Considerations