We are seeking a creative, strategic, and results-driven
Senior Social Media Specialist
to lead and enhance our social media presence. The ideal candidate will have a deep understanding of social media platforms, audience engagement strategies, and the ability to execute campaigns that align with business goals. You will play a key role in crafting and implementing social media strategies to grow our brand, drive customer engagement, and generate measurable results.
T
Responsibilities
* Strategy Development & Execution
* Conceptualize and execute comprehensive social media strategies aligned with business objectives.
* Manage the social team's content calendars to ensure timely and consistent engagement across multiple platforms.
* Identify and execute strategies to maximize opportunities and increase visibility online and offline for company brands.
* Content Creation & Curation
* Collaborate with content, management and marketing teams to plan and implement on-brand content strategies.
* Stay ahead of trends to create timely and engaging content.
* Oversee the teams scheduling, publishing, and monitoring of social media posts across both brands.
* Community Management
* Engage with followers inquiries ensuring professional, timely responses and appointment booking.
* Monitor brand mentions and conversations to identify opportunities for engagement.
* Manage and moderate user-generated content in line with community guidelines.
* Analytics & Reporting
* Conduct regular performance analysis to refine campaign strategies and maximize ROI.
* Track and report on social media performance metrics using Google Analytics, and native platform insights.
* Analyze CRM / Sales data to accurately report campaign performance & ROI.
* Provide actionable insights and recommendations for optimizing campaign performance across platforms.
* Ensure implemented strategies align with KPIs and measure progress toward achieving them.
Key Requirements
* Proficient in using all Social Media Ad Centres essential.
* Experience in a similar Digital Marketing Management based role
* Experience using Photoshop/Canva or alternative a plus.
* Up-to-date with social media platform changes, releases & trends.
* Experience working in a financial services brokerage or creating campaigns for a similar industry an advantage.