Location:Dublin HQ / HybridTeam:Wave PointsStart Date:ImmediateContract:Full-time, 9-month fixed-term About SQUIDSQUID is the loyalty network used by over750,000 + consumersto earn rewards across cafés, restaurants, gyms, salons, retail and more. Active across Ireland, the UK, Amsterdam, and Australia, SQUID connects people and businesses through a seamless, everyday rewards experience.We've grown quickly because people genuinely love using SQUID - and we're only just getting started.Backed by hundreds of investors through our recent crowdfunding round and partnered with the world's largest POS companies, SQUID is building the next generation of loyalty infrastructure.About Wave PointsWave Points is our next chapter.It's across-business rewards layerthat allows consumers to earn and redeem points across multiple everyday spending moments - coffee, gyms, beauty, retail, experiences and more.Wave Points is designed to become auniversal rewards currency:Earned across partnered businessesRedeemed for rewards, perks and partner offersBuilt to drive repeat behaviour and measurable partner ROIMarketing is the engine that brings this to life. The RoleWe're looking for ahigh-energy, creative, execution-led marketing generalistto help shape and run the overall marketing strategy for SQUID and Wave Points.This role sits at the intersection of:lifecycle & CRMpartner & B2B marketingconsumer engagementmessaging, narrative and campaignsYou won't just execute channels - you'llthink holistically, spot opportunities, connect dots, and turn ideas into action.This is a role for someone who:is comfortable owning strategy androlling up their sleeves- brings creative thinking alongside commercial instinct- thrives in fast-moving environments- figures things out and makes things happen What You'll OwnLifecycle & Engagement (B2C + B2B)Partner Marketing & Commercial ActivationBroader Marketing Strategy & Creative DirectionPlanning, Rhythm & ExecutionCross-Functional CollaborationInsights, Learning & Handover What Success Looks Like (First 12–20 Weeks)Clear, coherent marketing direction across SQUID & Wave PointsStrong lifecycle activity driving MAU, earning and redemptionPartner campaigns live and performingImproved engagement from both consumers and partnersConsistent, high-quality messaging across channelsA marketing rhythm that feels focused, creative and effectiveClear documentation for continuity What We're Looking For4+ years in marketing, growth, lifecycle, CRM or engagement rolesStrong generalist mindset with the ability to go deep where neededCreative thinker with strong messaging and copy instinctsCommercially minded - understands impact, not just activityComfortable working cross-functionally and independentlyExperience in consumer apps, loyalty, fintech or marketplaces is a bonusHigh ownership, high energy, low ego Why Join SQUID (9-Month FTC)Shape the marketing engine behind a rapidly scaling loyalty networkHuge scope for ownership, creativity and impactWork across product, partners, lifecycle and brandHelp define how Wave Points shows up in the marketHybrid working with an ambitious, collaborative team