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Marketing manager

Waterford
Hartley People Recruitment
Marketing manager
Posted: 18 January
Offer description

We are working with a leading Recruitment Consultancy based in the South East of Ireland, who are looking to strengthen their brand presence both regionally and nationally. They provide services across Permanent Recruitment, Temporary Staffing, and Executive Search, and are seeking a highly strategic marketing professional to drive growth and results across Ireland and targeted niche markets.The Role:This is an exciting opportunity for a marketing expert with a strategic mindset to take ownership of all marketing initiatives. The role requires someone who can think strategically while also executing detailed campaigns. You'll focus on elevating the brand, driving lead generation, and positioning the company as a thought leader in the recruitment industry. You will be part of a vibrant on-site workplace, working with a passionate and collaborative team who are supportive, innovative, and highly engaged.Key Responsibilities:Strategic Planning & Brand Positioning:Develop and implement a long-term marketing strategy to elevate the brand nationally and in key niche markets.Lead brand positioning efforts to establish the company as an industry leader.Collaborate with senior leadership to align marketing plans with business objectives.Campaign Development & Execution:Plan and execute multi-channel marketing campaigns that drive awareness, engagement, and leads.Use analytics and data-driven insights to optimise campaign performance.Manage the launch of new services or initiatives with effective go-to-market strategies.Content & Storytelling:Create compelling thought leadership content, including blogs, articles, and whitepapers.Oversee all marketing collateral, ensuring consistent messaging and storytelling across channels.Digital Marketing & Analytics:Manage SEO strategies, paid media campaigns, and content optimisation to increase visibility and engagement.Analyse website and campaign performance, making recommendations for improvements.Track KPIs and generate insights to inform future marketing strategies.Event & Partnership Management:Plan and execute strategic events such as industry conferences and job fairs.Build partnerships with relevant organisations to expand brand reach.Skills & Qualifications:Proven experience in SEO, digital marketing, campaign management, and analytics.Strong ability to tell stories through marketing content that resonates with clients and candidates.Experience in planning, executing, and optimising multi-channel campaigns.Strong project management skills and ability to manage multiple initiatives simultaneously.Analytical mindset, able to interpret data to drive actionable marketing insights.Excellent communication and collaboration skills.For immediate consideration, please email your CV to Pierre at .Hartley People Recruitment work to the highest ethical standards within our industry, and we value the trust you place in us when you send your CV. We guarantee that your CV will not be shared with any client without your prior consent and can offer a full consultation in confidence.

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