Role: Customer Insights & CRM Specialist
Location: Kildare-based, hybrid (2 days per week in office)
Job Type: Full-time role
Department: Marketing - Digital/Data & Insights Teams
Team Structure & Work Environment
* The successful candidate will be joining a team of 5 digital and insights team, within a larger team of 15 across insights, marketing, and customer engagement.
* Hybrid working model with 2 days in the office in Kildare and flexibility around remote work.
* A fast-moving, insights-driven environment where collaboration is key.
* Opportunity to work on high-profile projects that impact racegoer engagement at a national level.
Key Things This Person Will Do
* Use CRM data to create targeted marketing campaigns that enhance fan experience and increase race day attendance.
* Implement and optimize customer segmentation strategies to ensure personalized, relevant communications.
* Analyse customer behaviour, campaign performance, and race day engagement using CRM and social data.
* Ensure data integrity and compliance with GDPR and data protection regulations.
* Collaborate with marketing and racecourse teams to create a seamless, data-driven fan experience.
What Makes Someone a Great Fit
Were looking for someone who understands the power of customer data and how it can drive engagement and retention. The right person for this role will:
* Have at least 2 years of experience in CRM, email marketing, or customer insights, preferably using platforms like DotDigital, Mailchimp, Microsoft Dynamics CRM 365, or Salesforce.
* Be analytical, with a strong ability to interpret data and translate it into actionable marketing strategies.
* Be comfortable with automation and personalization in email marketing and surveys.
* Have great problem-solving skills and a proactive approach.
* Understand GDPR and data protection best practices.
* Have a background in the sports or entertainment industry (helpful but not essential).
Compensation & Start Date
* Salary expectations: Competitive, 31-47K.
* Start date: ASAP we are keen to onboard the right candidate as soon as possible.
Benefits
* 25 days annual leave, plus two company closure days
* Pension ER & EE at 6.5%
* Income Protection
* Life Assurance
* Hybrid Working
* Opportunity to join the Social Club, which run events every two months, including an annual weekend away overseas
* We run events throughout the year to support your Wellbeing
* Volunteer Programme
* Professional development and education benefits with IMI
* Retirement planning
This is a great opportunity for a CRM specialist who wants to make a real impact on how engages with its audience.
Working Place:
Dublin, Ireland