Social Media Manager (Founder + B2B Brand)Rate: $100USD a week for 5 hoursAbout the RoleWe're looking for a sharp, highly organised Social Media Manager to own and execute the day-to-day social presence of our B2B, including the public voice of our founder.This role sits at the intersection of founder-led thought leadership and B2B positioning. You'll turn ideas, research, conversations, and real-world experience into high-quality social content that builds credibility, reach, and long-term brand value with a professional, decision-maker audience.You'll work closely with the founder and internal team to translate opinions, conference talks, research, and product insight into clear, compelling social content — while ensuring the founder's voice and the company's B2B positioning stay aligned and mutually reinforcing.This is an execution-heavy role for someone who understands how B2B brands grow through trust, authority, and consistency, not hype — and how founder brands amplify that when done well.What You'll Be Doing1. Founder & B2B Social Media ManagementOwn the day-to-day management of social media across:Founder personal brand (primarily LinkedIn and Instagram)Company B2B social presence (primarily LinkedIn and YouTube)Translate voice notes, Looms, calls, research, and rough ideas into polished postsMaintain a consistent posting cadence and shared content calendarEnsure tone, positioning, and messaging stay aligned across founder and business channelsKeep content grounded in B2B relevance, credibility, and insight2. Content Creation & PublishingWrite clear, engaging posts that reflect authority, insight, and experience in a B2B contextRepurpose long-form content (talks, blogs, interviews, research, product insights) into short-form social contentShape content differently depending on channel:Founder posts → opinion, leadership perspective, industry insightBusiness posts → clarity, credibility, positioning, proofCoordinate visuals (simple carousels, graphics, thumbnails) with designers when neededSchedule and publish content accurately and on time3. Engagement & PresenceMonitor comments and surface high-value conversations or responsesFlag opportunities for:Thought-leadership follow-upsPodcast, panel, or speaking invitesB2B partnerships, sales, or collaboration opportunitiesKeep the founder informed of what's resonating with a B2B audience and where to double down4. Performance & IterationTrack core performance metrics (reach, engagement, saves, profile growth)Identify patterns in high-performing content across founder vs. business postsContinuously refine formats, hooks, and angles based on what worksWho You AreProven experience managing founder-led or personal brands, ideally in a B2B environmentStrong social copywriting skills — concise, clear, and credibility-drivenHighly organised and reliable; you execute without being chasedComfortable working directly with a founder/CEO and handling nuanced or sensitive ideasStrong understanding of LinkedIn as a B2B platformAble to turn rough input into clean output quicklyBonus (Not Required)Experience in B2B SaaS, SEO, digital marketing, or tech-driven industriesFamiliarity with content repurposing workflowsLight design sense — knowing what will and won't work visuallyWhy This Role Is DifferentYou're shaping a real founder voice inside a serious B2B, not posting generic brand contentDirect access to leadership and decision-making