Overview
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Location: Cork, Ireland
Working model: hybrid (2-3 days/week in the office)
The Role
As a Global Marketing & Business Manager in PWS, you will contribute to global strategies and portfolio, bring new products and campaigns to life, and partner with our regional and global marketing and commercial teams to build Logitech brands and the business of the Logitech MX Master Series, including such iconic products as MX Master, MX Keys, and many others. Your marketing and business expertise will allow us to engage our current and new users in meaningful ways, and your passion for growth will be vital to Logitech’s vision.
As part of the MX Business & Marketing team, you will have the opportunity to work with a diverse group of people and functions. Your role will be global, based in Lausanne, Switzerland, with occasional travel, reporting to the Head of the MX Business & Marketing.
Your contribution
* Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Do, always keeping Equality and the Environment at the heart of decisions. These are the things that make Logitech great.
* Work with Consumer Insights, Product Management, Design, Engineering, Finance, Central and Regional Marketing and Commercial B2C and B2B teams to develop best-in-class products and services for Logitech MX Master Series.
* Determine and set ambitious business cases for new products and initiatives.
* Partner closely with global and regional commercial teams, who will execute and deliver on the strategy.
* Build and develop a strong knowledge and advocacy for our target audience across key markets.
* Drive the development of marketing capabilities to drive awareness and conversion in the fast-evolving digital, communication, and retail landscape. Drive adoption of the latest marketing technologies driven by AI, such as LLM optimization.
* Partner with the Logitech Marketing community to optimize our brand presence online, on packaging, and other touchpoints.
* Analyze and evaluate marketing and media performance so that we continually learn and improve.
* Develop comprehensive business and holistic marketing strategies, including marketing campaigns and toolkits, that drive the Logitech brand, support the MX portfolio, new product launches, and consumer campaigns, in collaboration with our internal creative and marketing teams and/or external agencies.
* Drive profitable business growth via a strong understanding of business performance, including sales and market share trends, competitive actions, key drivers of P&L and portfolio performance via providing regular analysis and action plan recommendations and tracking.
* Drive profitable business growth via regular, comprehensive business analysis and, if applicable, include responsibilities such as P&L ownership, business case development, or strategic portfolio management where core to the role.
Key Qualifications
* 5+ years of experience in business and marketing roles for a major consumer brand with a strong innovation culture
* Strong understanding of leveraging consumer behavior, targeting, insights, habits, and practices for developing marketing strategies and campaigns
* Good knowledge of digital media, evolving digital marketing trends, and technologies. Prior experience with AI-driven martech tools, marketing automation, or data analytics solutions is a plus.
* Proven experience of working with agencies (briefing, creative direction, feedback, budget management)
* Strong ability and proven experience in business management, portfolio management, business and market analysis, opportunity sizing, and business case development
* Good understanding of commercial principles and go-to-market strategies for retail and e-tail channels
* Team player with a passionate start-up mentality and "can-do" attitude, impact, and results-driven
* Strong ability to see the big picture while paying attention to the details that get us there
* Great ability to deliver under time pressure and in a rapidly changing environment
* Highly efficient and collaborative, able to work quickly and deliver top-quality content and assets
* A genuine interest in technology and how it can help users to live, work, and create better
* Fluent in English, both verbal and written
Education
* Bachelor's/Master’s degree in Business or Marketing
About Logitech and Our Work Model
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity, so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
EEO and Accommodation
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
#J-18808-Ljbffr