Role Description
This is a full-time, on-site role for a
Marketing Manager
with a focus on
Digital Marketing
. The Marketing Manager will be responsible for developing and implementing digital marketing strategies to drive brand awareness, engagement, and lead generation. This role involves overseeing various digital channels, including social media, email marketing, search engine optimization (SEO), paid advertising, and content marketing. The Marketing Manager will also analyze performance metrics, track ROI, and optimize campaigns to ensure they meet business goals. In addition, the role requires collaboration with internal teams and external agencies to create integrated marketing campaigns that align with overall business objectives.
Qualifications
* Proven experience in
digital marketing
, with a strong understanding of
online marketing channels
(e.g.,
SEO
,
PPC
,
email marketing
,
social media
,
content marketing
)
* Expertise in
Google Analytics
,
Google Ads
,
Facebook Ads
, and other digital advertising platforms to measure and optimize campaign performance
* Strong knowledge of
SEO
best practices and tools (e.g.,
Ahrefs
,
SEMrush
,
Moz
) to improve organic search rankings
* Experience with
email marketing platforms
(e.g.,
Mailchimp
,
HubSpot
,
Marketo
) to create, manage, and optimize email campaigns
* Ability to develop and execute
paid advertising campaigns
on platforms such as
Google Ads
,
LinkedIn
,
Facebook
, and
Instagram
* Solid understanding of
content marketing
strategies, including the creation of blog posts, infographics, and video content that engage target audiences
* Strong analytical skills with the ability to track, analyze, and report on campaign performance using key metrics such as
CTR
,
CPC
,
CPA
,
conversion rates
, and
ROI
* Excellent communication skills to collaborate with internal teams (e.g., sales, design, product) and external agencies to execute campaigns
* Ability to manage multiple projects and campaigns simultaneously while maintaining attention to detail
* Strong project management skills to ensure campaigns are delivered on time and within budget
* Experience in
marketing automation tools
(e.g.,
HubSpot
,
Marketo
,
Salesforce Marketing Cloud
) is a plus
* Ability to stay up-to-date with the latest trends, tools, and best practices in
digital marketing
* Bachelor's degree in
Marketing
,
Communications
,
Business Administration
, or a related field is preferred
* Previous experience in a
Marketing Manager
or
Digital Marketing Manager
role is highly desirable