Posted: 10h ago
The role
SOCIAL MEDIA MANAGER
Who We Are
At Life Style Sports, we’re redefining what it means to be a sports retailer.
Proudly Irish-owned and Ireland’s leading sports destination, we empower the Stylised Athlete through unforgettable customer experiences and the world’s best performance and sport style brands. From our Brand Centre in the heart of Dublin to our carbon-neutral warehouse, everything we do is designed to make a real impact.
With 37 stores nationwide, a well-established eCommerce platform, and a passionate team of over 500 people, we bring the best of the world’s leading sports brands to our customers every day. In 2025, we took this even further by joining forces with Castore, a premium performance sportswear brand, as a key partner; strengthening our offer and reinforcing our commitment to innovation, quality, and performance.
Guided by our Brand Values of Social, Inspirational, and Fearless, we’re creating more than a sports retail business, we’re building a community. One that connects deeply with our customers and champions a vibrant, inclusive workplace culture where our teams can truly thrive.
At Life Style Sports, we set our teams up for success through structured training and a supportive onboarding experience. We’re committed to supporting the growth and development of every member of our teams.
We’re proud to be recognised on the Sunday Independent’s Best Employers list since 2021. This recognition reflects our commitment to breaking barriers and challenging the status quo.
Are you ready to push boundaries, embrace new challenges, and help shape the future of sports retail?
Role Summary
As Life Style Sports’ Social Media Manager, you will be involved in all things social media our key Social Channels: TikTok, Instagram, Facebook & YouTube.
You’ll be a key player in crafting original, social first content that resonates with consumers and drives results. As well as the voice of the brand, building an active & engaged community across our Channels.
Role Responsibilities
Create the social media calendar across all Life Style Sports accounts including but not limited to Instagram, TikTok, Facebook, and YouTube making sure it is always aligned to Product Launches, Brand Calendar, Promotion Calendar, Activations and external industry moments.
Devise a Social Media Strategy for Life Style Sports that is consistent with our brand strategy and commercial priorities with an appropriate Weekly and Monthly schedule.
Management of our social media agency end to end, working collaboratively on the content plan, approvals, reactive content and community management.
Attending shoots to support our agency with content creation/direction. Shooting can include content in our Stores, Brand Center Office, Hitting the streets & Product Shoots.
Attending events of our partners Tryka, Bear races & DDSL to create a cohesive content strategy to showcase the partnerships.
Working closely with the Paid Media Manager to service native content needed for Paid Social ads.
Management of our Sport Partners, Content Creators, Influencers and Brand Ambassadors.
Report on weekly & monthly on social media performance against KPIs per platform.
Key Requirements
2-3 years in a social media management role
Lives and breathes social media and has a strong understanding of TikTok & Instagram algorithm
Knowledge of in-app editing (TikTok, Reels) and editing software (Canva, Cut Pro etc.)
Strong understanding of visual storytelling techniques, aesthetics, TikTok trends, video hooks, engaging audio, target audiences, tone of voice etc.
Knowledge of Paid Social is a plus
Excellent copywriting skills with experience in TOV for social media.
Experience managing people a plus but not essential
About you
Highly enthusiastic, innovative & creative with an eye for design and social content
Organisational & Planning skills are a must with the ability to plan effectively and deliver to time sensitive deadlines
Ambitious, with a desire to grow the Social Media Channels
Openness to working outside of standard office hours
Ability to give clear direction, constructive feedback and to work collaborativelyThrives in an ever-changing fast paced internal and external environment
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