Digital Marketing SpecialistMy client based in Dublin are currently on the lookout for aDigital Marketing Specialistto join their central marketing team and help drive growth across all our international markets.In this role, you'll take ownership of digital performance channels — shaping online presence, managing campaigns, and ensuring we maintain a consistent and impactful "always-on" strategy across search, social, and display platforms.You'll work closely with local marketing teams to understand market priorities, develop tailored campaigns, and deliver measurable results. Acting as both a strategist and a hands-on executor, you'll ensure digital marketing is scalable, data-driven, and aligned with global business goals.Key Responsibilities1. Develop & Execute Data-Driven Digital StrategiesPlan, launch, and optimize digital marketing campaigns across search, social, display, programmatic, and email channels.Drive both awareness and acquisition with full-funnel strategies tailored to different markets and audiences.Partner with local teams to align campaigns with regional objectives and ensure a cohesive global brand presence.2. Measure, Report & Optimize PerformanceMonitor and analyze campaign performance across all digital touchpoints, evaluating ROI and key KPIs.Collaborate with the marketing operations team to integrate campaigns with lead nurturing and scoring systems via Adobe Marketo.Provide actionable insights and recommendations to continuously improve performance and efficiency.3. Innovate & Stay Ahead of TrendsStay current on emerging tools, channels, and digital marketing trends.Test new approaches and technologies to enhance reach, engagement, and conversion.Apply data-driven experimentation to refine creative, targeting, and media mix strategies.4. Collaborate Across TeamsWork cross-functionally with central and local marketing teams, product marketing, and sales to ensure unified messaging and campaign alignment.Provide best practices, tools, and performance insights to empower local teams and support scalable marketing operations.5. Market Research & Competitive AnalysisConduct keyword, audience, and competitor research to inform strategy.Identify opportunities for market-specific digital initiatives based on trends and insights.6. Website & SEO OptimizationPartner with content and marketing specialists to enhance website and landing page performance.Lead paid and organic search strategies, including keyword planning, Google Ads management, and SEO optimization.Ensure strong alignment between content efforts and broader advertising initiatives.Tools & Platforms You'll UseMarketing Automation: Adobe Marketo (experience is a plus; training available)Web Platform: WordPressAnalytics & Ad Platforms: Matomo, Leadfeeder, and other digital performance toolsWhat You Bring3–5 years of hands-on experience in digital marketing, ideally across multiple markets or regionsProven track record managing campaigns across search, social, and display channels (SEO experience a plus)Strong analytical mindset with the ability to translate data into business impactExcellent communication and collaboration skills — able to explain digital concepts clearly and effectivelyOrganized, proactive, and comfortable managing both strategy and execution