Company Overview
* Our client is an Irish headquartered a global manufacturer and innovator with annual Turnover heading for €1Bn. With innovative production facilities based in strategic locations internationally and a global distribution network, the company is global leader in the core segments in which they operate.
* While embedded in the West of Ireland, the company is very ambitious and operates with very much a global focus with the business consistently growing at 20% per annum attributable to organic growth and selective acquisitions.
Role Overview
* This No. 1 Marketing Leadership position involves overseeing and developing a sizeable marketing team organised across five 5 key pillars within the Marketing function.
* Given the impressive company growth in recent years, the time is now right for the appointment of a strategic Marketing Director, in a newly created role, to drive forward the alignment of the Marketing function with the overall business goals.
* Other initiatives include driving tradeshow strategy, retail strategy, technical strategy and geographical strengthening strategy,
* The Marketing Director will build a strong suite of KPIs and metrics to “prove” the marketing department is a driver of growth.
Role Responsibilities
* Shape, develop and execute an optimal global market strategy for the company to be aligned to the company’s overall strategic plans, to grow company Revenues to €1Bn per annum.
* Monitor global industry trends and competitor activity to ensure our client stays at the forefront of innovation.
* Strengthen brand presence, driving product adoption, and positioning the company as the first choice for end-users worldwide.
* Oversee Campaign development activities that resonate with both B2B and end-users across diverse industries.
* Manage, motivate and develop Marketing team members to ensure a proactive action oriented team culture is prevalent.
* Work closely with Board and other Senior Leadership Team members to drive the marketing agenda across the group and to deliver on the key priorities of the role.
* Work closely with Product Development and Sales functions to align campaigns with Business goals and to ensure a proactive and strategic Marketing function to effectively work collaboratively with these Departments.
* Oversee Market research efforts to identify customer and end user needs and trends globally.
* Ensure campaign performance is tracked and analysed, providing actionable insights and recommendations.
* Enhance collaborative relationships with distributors and partners to amplify reach and impact.
Personal Profile
* An accomplished marketer currently working at a senior leadership level within a reputable lrish based corporate that has a global footprint operating in industrial B2B sectors.
* Experience in technical product environments where product certification is required e.g. FMCG, Life Sciences, Manufacturing, Technical Apparel or other industrial B2B sectors.
* Strong knowledge of digital marketing, trade marketing, and brand positioning.
* Ability to interpret technical product information for a high volume of products and translate it into compelling marketing content relevant to a high number of different markets.
* The company operates in what is a very segmented market that needs a very segmented approach and requires a Marketing professional who understands that and who can elevate that.
* Comfortable working for a West of Ireland Headquartered business where the Marketing team is predominantly based at Head office.
* Effective People manager adept at managing large Marketing teams including both Head office based and remote based employees.
* Proven track record in strategic campaign development and execution.
* Deep knowledge of digital marketing, trade marketing, and brand positioning.
* Excellent communication and project management skills.
* Prior practical exposure to Salesforce CRM platform would be beneficial to provide metrics and data to link marketing activities with revenue generation.
* Experience working in a global, fast-paced environment.
* Financial acumen and proficiency in budgeting, forecasting, and financial analysis.
Location
* Ideally, our client would like the candidate to be living in, or happy to re-locate to, the West of Ireland within a commuting distance of the Head office as that is where the brain of the operation is based and where the majority of the Marketing team is based.
* Travel will be ~15% of the role and will primarily be to mainland Europe.
Remuneration
* Given the seniority of the role in what is a global company that has ambitious growth plans, the remuneration package will be attractive and commensurate with the appointee’s experience.
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