Role description
The Senior Brand Manager for the GI Cancer Product is a brand leader tasked with driving business growth in the GI cancer market and spearheading launch readiness initiatives for indication expansion. The successful candidate will collaborate cross-functionally to deliver best solutions, setting the highest standards for execution and strategic excellence.
※ Main Product : Imfinzi
Typical Accountabilities
* Strategic Brand Leadership: Develop and execute a comprehensive brand strategy for the GI cancer product in line with global brand strategies.
* Market Analysis and Insight: Conduct thorough market analysis to understand competitive dynamics, emerging trends, and customer needs.
* Cross-Functional Collaboration: Partner with sales, medical affairs, market access, corporate affairs and regulatory teams to ensure the seamless execution of brand strategies.
* Marketing Initiatives: Lead the planning and execution of innovative marketing campaigns and programs designed to increase brand adoption and market growth.
* Performance Metrics and Reporting: Monitor brand performance using key performance indicators (KPIs) to achieve strategic goals.
* Budget Management: Oversee the brand budget, ensuring optimal allocation and efficient use of resources.
* Leadership and Influence: Demonstrated ability to lead and influence cross-functional teams and drive strategic initiatives.
* Analytical Excellence: Strong analytical skills to interpret complex data and generate actionable insights.
* Forecasting Expertise: Proficiency in developing and managing accurate sales forecasts and market projections to inform strategic decisions.
* Communication Proficiency: Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely both in Korean and English.
* Innovative Thinking: Creative mindset with the ability to develop innovative solutions and campaigns that resonate with the target audience.
* Project Management: Strong organizational skills to manage multiple projects simultaneously and meet deadlines effectively.
Education: Bachelor’s degree in Pharmacy, Marketing, Business Administration, Life Sciences, or a related field. MBA or advanced degree is preferred.
Language: Fluent English communication skills (speaking/writing)
Work Experience: At least 8 years in pharmaceutical field including marketing for Sr. Brand manager / At least 3 years for Brand manager
Competencies:
* Strong drive for results
* Winning mind-set
* Ability to work in a complex environment
* Good interpersonal communication skill
* Project and time management skills
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