OverviewOne4All (part of Blackhawk Network)One4all is the UK and Ireland’s leading multi-store gift card provider, offering versatile gifting solutions for individuals and businesses. Accepted at over 55,000 retailers including high street favourites, online stores, and local independents, One4all Gift Cards make rewarding easy and meaningful. Whether it’s for employee recognition, customer incentives, or seasonal gifting, One4all helps organisations celebrate and connect with people in a simple, secure, and impactful way.About Blackhawk NetworkOne4All (part of Blackhawk Network)... One4all is the UK and Ireland’s leading multi-store gift card provider, offering versatile gifting solutions for individuals and businesses. Accepted at over 55,000 retailers including high street favourites, online stores, and local independents, One4all Gift Cards make rewarding easy and meaningful. Whether it’s for employee recognition, customer incentives, or seasonal gifting, One4all helps organisations celebrate and connect with people in a simple, secure, and impactful way.OverviewContract Type: PermanentWorkplace: Hybrid – 2 days in office per weekHours: 37.5 hours per weekReports to: Marketing DirectorThis role reports to the Director, Marketing – OC EMEA, with a dotted line to B2B lead, and sits within a wider pan-EMEA Marketing team which reports to the SVP, EMEA and APAC. As regional marketing lead for Ireland, the Senior Marketing Manager executes the marketing strategy for Consumer and B2B. You’ll be responsible for developing and executing marketing strategies and plans across Ireland aligned to business goals. You’ll be working cross-functionally with the Product, D2C, and GTM teams, engaging with key stakeholders within our sales channel network, customers, and third-party agencies. Crucial to the success of this role will be to understand the specific market needs and the ability to develop marketing plans and tactics to meet those needs in Ireland. You’ll be part of a dynamic and creative pan-EMEA marketing team who enjoy cross-collaboration and deploying effective, exciting campaigns, and marketing activities. You must be passionate about all things marketing, have a thirst for knowledge and expertise in driving positive brand awareness and affinity in the market. As a senior member of the team, you’ll be expected to work independently and proactively and be a strong voice in the region; contributing towards incremental revenue, new business acquisition and redemptions. On occasion, this role requires travel across Ireland, and to the UK.
ResponsibilitiesDeeply understand the specific market needs for Ireland and plan, develop and execute consumer marketing plans aligned to business goalsDevelop and execute integrated Consumer marketing campaigns across all marketing channelsDevelop and execute Distribution Partner sales channels’ marketing activities (physical and digital)Develop QBR decks for major retail partners and present results, as requiredAct as a brand guardian ensuring alignment to our brand guidelines across consumer touchpoints (marketing comms, product & packaging, digital etc). Ensure regulatory compliance is adhered to and recorded as requiredDevelop and execute promotional opportunities for Card PartnersManage third-party agencies and ensure all projects’ timelines, budgets and key objectives are metTrack and manage regional marketing budgetsReport on marketing performance and evaluate return on marketing investmentLead regional market research as requiredSupport Marketing Director & Senior Marketing Communications Manager on regional public affairs and/or crisis managementQualificationsStrong Proven marketing experience with strong track record either from a consumer FMCG, Retail or B2B backgroundProvent ability to create successful marketing plans that drive resultsExcellent verbal, written and presentation skills. Ability to speak other European languages is an advantageAbility to work in fast paced environment and work to tight deadlines, with attention to detailResourceful and curious – if you don’t know the answer, you’ll find it or craft it yourself and shareLeadership skills; ability to drive the agenda and build effective stakeholder relationshipsAbility to work across multiple projects and campaign deadlines and adapt to changing situationsEntrepreneurial mindset with the ability to spot original marketing opportunitiesHands-on experience with marketing technology stacks (such as Google Analytics, Salesforce CRM, PowerBI, Hubspot)BenefitsWork-Life Balance: 23 days annual leave, birthday time off and volunteering leaveHealth & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye testsFinancial Rewards: Group income protection, pension scheme, and exclusive discounts with our one4all cardsFlexibility & Engagement: Office group activities and support for physical and mental healthRecognition: Participate in Flyers, our leading recognition program with financial rewardsHybrid Working – typically 2 days per week in the office. We’re open to flexible working arrangements and will consider reasonable adjustments in line with individual needs
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