As a senior marketing professional, you will lead the company's marketing function, driving strategic growth and engagement through brand-led initiatives.
This is a high-impact leadership role responsible for developing and executing the company's marketing strategy while overseeing brand, content, and communications efforts across multiple channels.
You will shape the marketing agenda, drive business outcomes, and lead cohesive campaigns and content. Working closely with the wider business, you will ensure that all marketing efforts align with organisational objectives and reflect the company's brand identity, culture, and values.
Key Responsibilities
* Develop and execute a comprehensive Marketing Operational Plan aligned with business goals.
* Manage resources, vendors, and budgets to maximise ROI.
* Translate market intelligence into actionable strategies to support growth and engagement.
* Define and maintain a consistent, impactful brand across all platforms.
* Oversee the creation of high-quality marketing content – written, visual, and multimedia.
* Ensure all communications reflect the company's values, voice, and professionalism.
* Design and deliver integrated marketing campaigns to support client acquisition and member engagement.
* Ensure campaigns effectively communicate the collective value of cross-functional contributions.
* Lead internal communications and campaigns that foster employee engagement and cultural alignment.
* Oversee website content, SEO, email marketing, and social media activity.
* Ensure digital platforms are current, engaging, and aligned with business and brand goals.
* Lead, develop, and mentor a high-performing marketing team.
* Foster a collaborative environment that encourages innovation and continuous improvement.
* Plan and execute internal and external events that reflect the company's brand and strategic priorities.
* Lead internal marketing efforts that promote the company's culture, values, and purpose.
* Analyse marketing performance metrics and user behaviour to refine strategy.
* Support market research and competitor analysis to uncover new opportunities.
To succeed in this role, you will bring:
* A degree in Marketing, Communications, Business, or related field.
* Minimum 5 years' experience in a senior marketing role with strategic planning responsibilities.
* Experience managing a team and leading successful, brand-led marketing strategies.
* Strong background in B2B marketing, preferably in insurance, financial services, or the public sector.
* Proven ability to lead high-impact campaigns and events that drive business outcomes.
* Excellent writing, editing, and communication skills – with the ability to tailor content for different audiences.
* Proficiency in digital marketing tools, CRM systems, SEO/SEM, and analytics platforms.
* A proactive, adaptable mindset with the ability to manage multiple priorities in a dynamic environment.
* Strong leadership and collaboration skills – able to inspire a team and influence stakeholders at all levels.