Marketing Manager Job Description Job Title: Marketing Manager Department: Marketing Reports To: Chief Operations Officer, Boyne Dental Location: Navan, Co. Meath Job Type: Full-time Job Summary We are seeking an experienced and dynamic marketing manager to lead our marketing initiatives and drive brand awareness, customer acquisition, and revenue growth.
This is an opportunity to help build the marketing function from the ground and to have autonomy and responsibility to make a difference in an energetic growing organisation.
Key Responsibilities Strategic Campaign Management Plan,execute and optimise marketing campaigns,including digital,social media,email,print,andevents.Ensuringcontentcreationisconsistentinmessagingandbrandingacrossallplatforms.
Develop industry-specific strategies to address unique pain points and drive engagement with target audiences, while increasing our brand visibility and driving business growth.
Identify and implement innovative growth opportunities.
Data-Driven Decision Making Leveragedatainsightstooptimiseconversionrates,customerretention,andcampaignROI.
Buildandmaintaindashboardstotrackgrowthmetrics.
Use data analytics to monitor and analyse performance, refining strategies based on results.
Customer-Centric Approach Developadeepunderstandingof customerpersonasandbehavioursacrossindustriestocrafttailored messaging.
Enhance customer engagement and retention through data-driven personalisation and industry insights.
Conduct research to understand customer behaviour and preferences.
Ensure upholding of brand values in a physical and online presence.
Collaboratewithsalestoalignmarketingstrategiesandrevenuegoals.
Develop and oversee the marketing budget, ensuring cost effectiveness and maximum ROI.
Managerelationshipswithexternalagencies,vendors,andmediapartners.
Stay up-to-date with industry trends, emerging technologies, and competitive landscape.
Qualifications & Experience BachelorsdegreeinMarketing,Business,Communications,orarelatedfield.
3+yearsofexperienceinmarketing,withatleast2yearsinamanagerialrole.
Proventrackrecordofdevelopingandexecutingsuccessfulmarketingcampaigns.
Strongknowledgeofdigitalmarketing,SEO,SEM,PPC,andsocialmediamarketing.
ExperiencewithmarketingautomationtoolsandCRMsoftware.
Excellentleadership,projectmanagement,andanalyticalskills.
Strongcommunicationandinterpersonalabilities.
Abilitytoworkinafast-pacedenvironmentandmanagemultipleprojectssimultaneously.
Experience in B2B or B2C marketing.
FamiliaritywithgraphicdesigntoolssuchasAdobeCreativeSuiteorCanva.
Certificationsindigitalmarketing,GoogleAds,orHubSpot.
Compensation & Benefits Competitivesalarybasedonexperience.
Flexibleworkarrangements.
How to Apply Interested candidates should submit their resume, no longer than two pages, and a cover letter by clicking Apply below with the subject line Marketing Manager Application.
Join our team and play a pivotal role in shaping the future of our brand and business success!