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Customer value specialist

Dublin
Three Ireland
Posted: 22 January
Offer description

Here at Three, we've done things differently since dayone. We take the script and rip it up, we're a big-hearted energetic bunch, strivingfor a better connected life. The energy of our people, the pace at which weoperate, and the thrill of making bold moves is exhilarating and addictive.Magic happens when we power the connections that millions value, and you canfeel it… When these things combine, phenomenal things happen. We encourage ouremployees to face their weaknesses, to really open themselves up to new tasksand projects in a supercharged and rich learning environment. We want you tobecome the best version of yourself.Join us as a Customer Value SpecialistThe Customer Value Specialist plays a key role indriving cross functional collaboration within the CVM function and ensuringvalue-driven management of our active customer base. You will focus on aspecific segment (e.g. Billpay, Prepay, broadband) and you will be involved in planning,designing and implementation of value driven initiatives.Reporting to Head of Customer Value Management (CVM)/ChapterLead for Customer Base management – Consumer, the Customer Value Specialist will play a pivotal role in owning and driving the delivery of Prepay lifecyclestrategies and plan for the Prepay segment customer base.Your focus will be on designing and implementing Below TheLine campaigns, journeys and initiatives across all channels that retain theexisting Prepay customer base, delivering on core KPIs with an emphasis onoptimising customer lifetime value, mitigating churn and improving customersatisfaction, as well as creating and delivering best in class Journeys andexperiences for all Prepay customers.You will work very closely with the Segments, Finance, Marketing,campaign delivery, Impact Measurement, Data Science, Digital, Retail, Services,and CVM teams to ensure the quality of the end deliverable in the market and toensure delivery against our commercial objectives. Critical to success is extensive and effective collaborationwith various stakeholders across the business. What else it involves:Act as a key member of Prepaid CVM Team, providing input on Quarterly/Yearly Roadmaps for the Segment, while focusing on Retention & Margin activities, for the Prepay BaseContribute to the achievement of macro commercial targets including budget setting, monthly forecasting, performance tracking and performance insights knowledgeDesign Customer lifecycle strategies and customer journeys to support the delivery of Prepay Segment KPIs for Churn, Retention and UpgradesManage and improve customer lifecycle campaigns & journeys across multiple channels, ensuring an engaging and best in class customer experienceAlign with Propositions & Trading Experts within Prepay Team to ensure delivery of relevant propositions that will stabilise or reduce churn, increase ARPU & meet the needs of our existing customersImplement plans to increase customer engagement at all customer touch points and across all channels (retail, care, online, sales, email, app)Ensure on-going, effective cross-functional engagement with key business stakeholders to deliver agreed KPIs for Prepay PropositionsDefine requirements and works with the Marketing team to create engaging campaigns & journey content to support all initiativesExecute monthly and quarterly plans that maximise customer revenue through effective and targeted campaignsMonitor and report on the performance of BTL campaigns & journeys against agreed KPIs, while taking proactive actions to address improvements where neededIdentify market opportunities, trends and threats and proposes appropriate actions that can then become targeted activities to engage and grow the baseProactively analyse customer data & insights to identify gaps and opportunities to generate and save revenue & marginSource and utilise deep insights to understand where there are commercial value opportunities and drive innovation in value management approachExecute targeted campaigns & journeys as identified within defined segment criteria in conjunction with the Engage Execution TeamEnsure the outputs of all insights and analysis are used and turned into actionable plans to drive customer engagement and profitabilityIdentify priorities for the segment team/squad and manage the backlog of activitiesTrack and monitor performance against KPIs weekly, feeding into required forumsCoordinate Post implementation review for each initiative, working with the business owner to ensure the reporting measures are in place and the reporting dashboard is ready and communicate Post Implementation reviews as appropriateOperate in an agile delivery model to ensure fast to market deliveryContinually optimise activities through test, learn and iterationIs required to be flexible in this role and to carry out any other reasonable duties assigned to by line managerThe skills we are looking for:Extensive experience in below the line campaigns, journeys and lifecycle planningHigh-level understanding of mobile and internet technology and trends with great commercial acumenStrong Direct / Digital Marketing experienceExperienced in developing clear action plans to implement customer insights.Confident in interpreting data and working with commercial and analytical stakeholdersStrong problem solving skills, and the ability to think laterally to find workable solutionsExcellent interpersonal and communication skills with strong ability to collaborate and influenceStrong stakeholder management skills with ability to lead cross-functional teamsProactive, inquisitive approach, delves into numbers and reports to understand causesAbility to draw insights from data and to identify actions from these insightsHigh Energy individual with a proven track record of operating in a dynamic, demanding & customer centric environment. Agile delivery model experienceBenefits of Working at Three Flexible working with our new Hybrid model, our employees will enjoy more flexibility working from home and our office locations (3 days per week office based). Please see job description for the office location of this roleCompetitive salary, annual performance bonus & pension contribution25 days holidays plus 2.5 company daysAnnual Leave buy or sell (buy or sell up to 5 days AL each year)Healthcare Insurance through our flexible benefits programmeLife assurance, phone & laptop, subsidized canteenAccess to learning & development toolsFree on-site parkingYou may think you know us, but we're full of surprises.Intrigued? Join us and Be Phenomenal. #Jobs Apply now at: #THREE Three Ireland is proud to be an equal opportunitiesemployer. If you do not 'tick every box' in the job description above, thereare likely other valuable attributes and skills you have that would make you agreat fit for the team. If you feel this role is for you, then please apply Weare committed to equal employment and growing a diverse workforce.We embrace those of any race, gender identity, sexualorientation, age, religion, disability, marital status, family status, civilstatus or membership of the traveler community, and we want our teams toreflect thisIf you require reasonable adjustments at interview,please let us know when scheduling your interview, or alternatively pleaseemail

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