Overview
Joining us as a Senior Category Development Manager, you’ll be a leading voice for the Irish market within Nomad Foods, championing the needs of the customer and their Frozen category shoppers. Sitting within the Irish Commercial team, with support from the wider UK Category team, you will be responsible for leading the category agenda for Ireland, both internally and externally. This includes developing and executing category plans that deliver sustainable growth for Frozen Foods, driving growth for both Birds Eye and the retailer—transforming the shoppers' and retailers' view of savoury frozen. You’ll deliver category reviews, recommendations on range, and support internal teams with insights across risks and opportunities.
Responsibilities
Strategy
* Work with the Category Channel Controller & Vision Lead to translate the Category Vision into relevant, actionable, long-term drivers for growth across the Irish market.
* Lead the development of 1-3 year rolling category plans.
In-year delivery
* Lead the execution of the key retailer category plan and contact strategy.
* Develop and execute strategies to maximise range, space, location, availability, and macro space, incorporating all category growth levers in account.
* Evaluate impact and ensure learnings feed into future planning and activation.
* Own category relationships for Nomad Foods categories in key retailers, including category insights, performance updates, growth initiatives, Must Have Assortment Risks and Opportunities, NPD delivery, and promotional optimisation.
Activity development, shaping, and tailoring
* Be an active part of the UK & Ireland Category team, sharing Ireland’s category plans with key retailers to enable best practice sharing.
* Work closely with outside agencies and insight departments to increase shopper understanding and ensure application in category plan development and in-store activity execution.
* As directed by the Category Channel Controller, lead the development of category-building initiatives from other in-store environments into key retailers, e.g., flow, adjacencies, Point of Purchase development, mission-based merchandising.
Raise the capability of the commercial & marketing teams in understanding the shopper agenda and category development plans across key retailers.
Qualifications
We’re looking for an experienced Category Manager familiar with working across key customers in the Irish FMCG environment. Critical to success will be the ability to influence multiple stakeholders while collaborating with retailers and internal teams (Marketing, Sales, RGM, & the wider Category Development team). We seek individuals focused on results, eager to learn, positive, and collaborative.
* Understanding of Category Management principles and practical experience in the category management process, including managing customer relationships.
* Strategic thinker capable of creating a clear vision for the customer.
* Strong understanding of shopper and market insights techniques.
* Experience leading or managing complex projects to implementation.
* Commercial experience.
* Experience with data platforms (Dunnhumby/Nielsen), interpreting data, generating reports, and translating insights into actions.
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