About the jobWe are looking for a Performance Marketing & Customer Acquisition Manager to work on our media spend optimization and customer growth strategy for consumer-facing products. This role is perfect for someone who thrives on data-driven decision-making, has deep technical expertise in performance marketing, and can execute campaigns that drive measurable results.ResponsibilitiesDevelop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.)Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROIManage media spend efficiently to ensure cost-effective conversionsWork with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goalsAnalyze and report on campaign performance, providing actionable insights for continuous improvementLeverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performanceStay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hackingQualifications5+ years of experience in performance marketing, growth marketing, or a similar roleProven experience scaling customer acquisition for AI, and financial productsStrong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution modelsProven experience in managing ad budgets effectively to maximize ROI and drive growthStrong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platformsAbility to plan, execute, and scale campaigns efficiently to drive acquisition and retentionStrong problem-solving skills and a results-driven mindset
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