Job Overview
We are seeking a highly skilled Digital Marketing Manager to lead the development of new online sales channels and increase brand awareness.
Key Responsibilities:
* Manage our website, collaborating with third-party web designers to ensure all images, tools, and content meet expectations.
* Plan and execute digital marketing campaigns across web, SEO/SEM, email, social media, content, and display advertising.
* Oversee all digital channels, ensuring timely updates, design, and user experience.
* Develop and implement a comprehensive social media strategy across all platforms.
* Create and maintain a website traffic plan, setting goals and KPIs to drive results.
* Analyse customer experience across multiple channels and touch points using strong analytical skills.
* Collaborate with owners to create and implement a digital marketing and editorial calendar.
* Deliver engaging brand messaging and manage metrics such as Google Analytics and Webmaster Tools.
This is an exciting opportunity for someone with a marketing outlook and a passion for helping grow a small but expanding brand in Ireland's coffee scene.
Full-time permanent position, 39 hours per week, located in our offices beside our cafe in Dublin 8.