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Are you an experienced Social Media professional with a passion for building engaging online communities and driving brand awareness? We are seeking a dynamic and skilled Social Media Lead to join our clients team!
About the Role:
As our Social Media Lead, you will be responsible for developing and executing comprehensive social media strategies to enhance their public-facing presence. You will play a crucial role in shaping their brand's voice across various platforms and engaging directly with their audience.
Key Responsibilities:
* Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification.
* Develop and execute social media policies and manage a social media content calendar.
* Utilise social analytics tools to monitor brand awareness and define key performance indicators (KPIs) and metrics for social media.
Skills and Experience Required:
* Degree or equivalent qualification in Digital Marketing, Communications, Marketing, Business, New Media, or a related field.
* Minimum of 4 years' experience working as a Social Media professional or in an equivalent role within a Business-to-Consumer (B2C) public-facing company or body.
* Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms, along with their best practices.
* Proven experience in building and executing social media strategy.
* Experience in developing and executing social media policy and content calendars.
* Proficient in utilising social analytics tools for brand awareness and defining social media KPIs.
* Experienced in resolving complex customer queries via social media, requiring cross-departmental coordination.
If you are a strategic thinker with a strong understanding of the social media landscape and a commitment to customer satisfaction, we encourage you to apply!
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