Hybrid Role:
3 days per week in the FlowForma Dublin office, and the option to work two days from home
About the Role:
We’re looking for a high-performing Business Development Representative to supercharge our sales pipeline generation. You’ll be responsible for developing and executing smart, strategies that engage decision-makers and convert prospects into high-quality opportunities.
As a member of sales growth function, you’ll collaborate closely with Marketing and Sales and use cutting-edge tools to work smartly.
This is a
hands-on role, perfect for someone who thrives at the intersection of sales, technology, and strategy.
Main Responsibilities:
* Engage and qualify inbound and outbound leads using LinkedIn, Warmly, HubSpot, and other tools to consistently meet individual opportunity creation targets.
* Execute smart outreach strategies, leveraging personalization, AI-assistance, and social selling to hit collective pipeline goals.
* Design, document, and refine outbound playbooks and cadences to ensure scalable, repeatable success.
* Collaborate closely with Marketing to align messaging, optimise campaign follow-up, and provide actionable feedback on lead quality and conversion trends.
* Continuously analyse performance data to optimize tools, messaging, and workflows across the team.
* Track and report weekly, monthly, and quarterly KPIs and SAO performance to Sales and Marketing leadership.
* Proactively identify new processes, tools, and techniques to improve outreach efficiency and pipeline generation.
Experience:
* Experience in a BDR/SDR/Inside Sales role
* Proven track record of hitting or exceeding opportunity creation targets.
* Strong experience using HubSpot (or equivalent CRM), LinkedIn Sales Navigator, and outreach automation tools.
* Familiarity with tools like HubSpot, Warmly, Cognism, Lusha, Apollo, or similar is a plus.
Skills & Mindset:
* Passionate about tech, modern sales methods, and AI-powered selling.
* Naturally curious, analytical, and data-driven.
* Excellent communicator, both written and verbal.
* Comfortable building and running inbound/outbound cadences from scratch.
* Confident in giving feedback, coaching, and motivating others.
* Highly organized and self-directed with strong time management.
Education:
* A relevant degree, or relevant experience
Bonus Points for:
* Experience in B2B SaaS Sales or technology sales
* Experience in using AI to for scaling outreach
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