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Talent Acquisition Business Partner at The National Lottery
About the role
Reporting to the Regional Sales Manager the Business Relationship Partner is responsible for the efficient and effective management and maintenance of their territory to maximise the sale of National Lottery products, both Scratch Cards and Draw Based Games. The role will focus on sales support; compliance & relationship managed under the guidance of the RSM. This is a Cork regional territory based role with potential quarterly travel to our Dublin office for team meetings, company days etc.
What you will do
Build strong partnerships with retail agents, optimise in-store engagement, and implement tailored promotional strategies to maximise sales and meet KPIs.
Ensure compliance: manage retailer compliance, deliver annual certification and training, oversee mystery shopper campaigns, and enforce compliance policies and sanctions.
Support retail agents by providing professional service and guidance on sales performance, stock management, responsible gaming, and operational excellence; conduct structured sales calls, secure prime POS positions, manage merchandising and stock levels, and champion digital engagement tools.
Lead training and development by training retailers on compliance, responsible play, and best practices to ensure adherence to regulatory standards.
Reporting and administration: maintain accurate call records, complete store audits, manage ticket orders/returns, and resolve account queries.
Promote products and campaigns: implement promotional activities, advise on new games and trends, and ensure prominent display of National Lottery products; work closely with Sales Management, Finance, and Business Assurance on credit control, compliance investigations, and retailer issues.
Represent the brand by attending marketing events, agent conferences, and PR activities to support brand visibility and retailer engagement.
What we are looking for
Qualifications
Ideally a degree or diploma in Sales, Customer Relationship or related field.
Full Clean Drivers License required.
1–3 years’ experience within a retail sales environment.
Skills
Communication – strong communication ability both internal and external.
Time‑Keeping – reliable time record.
Relationships – build and maintain strong relationships with customers and internal office relationships.
Team Player – ability to work as a team member.
Results Driven – motivated by trade results (KPIs) and challenge when presented with customer query or push‑back.
Organised – organised with daily routine and well prepared in trade, with all relevant tools and information at hand.
Market Trends – aware of market surroundings and plan ahead for new opportunities.
Why you will love working here
Work‑life balance: Hybrid working model for applicable roles, full range of leave entitlements, career breaks and secondments.
Financial wellbeing: Competitive salary, defined contribution pension, income protection, 1:1 financial advice.
Learning & development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as in‑house training programme, Go1 Learning Content, Irish Management Institute, The Executive Institute.
Seniority level
Not Applicable
Employment type
Full‑time
Job function & industries
Business Development
Consumer Services
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