Role Overview
We are seeking a highly skilled Digital Marketing Strategist to join our growing team. This role will suit a creative, ambitious, and strategic digital marketing professional who will play an integral part in developing and executing our company's digital marketing campaigns.
The ideal candidate will have experience within a marketing team, supporting online advertising campaigns, website maintenance, and various marketing software platforms. Strong visual literacy, attention to detail, written and verbal communication skills, and a collaborative spirit are essential.
* Responsible for developing and executing digital marketing strategies
* Create and execute impactful marketing campaigns that deliver lead generation through digital initiatives
* Own and deliver regular reports of campaign results, including evaluation of KPIs
* Create engaging content across digital marketing platforms in line with planned campaigns
* Understand different target markets and the content needed for their needs and interests, to deliver the right message to drive leads along the sales funnel to meet commercial targets
* Stay updated on industry trends and competitor activities, adjusting marketing strategies accordingly
* Data analysis and reporting: Monitor and analyze the performance of marketing campaigns, providing optimization recommendations
* Collaboration and coordination: Work closely with sales, global/regional marketing and other teams to ensure effective execution of marketing activities
Your Skills and Qualifications
* Proven experience in a digital marketing role within medical devices
* Experience in working on online advertising campaigns (e.g., Google Ads, social media advertising)
* Experience with website content management systems (CMS)
* Knowledge in Adobe Creative Cloud (Photoshop, Illustrator, etc.), Adobe Analytics, Showpad, and Qualtrics is a plus
* A creative and critical thinker who wants to make an impact in healthcare
* A collaborative team player who can drive ideas and is eager to learn
* Ability to multi-task and work under pressure in a fast-paced environment
* Confident in challenging senior colleagues and being a champion for change
* A proactive and self-motivated individual ready to make an impact
* Excellent written and verbal communication skills