Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Join us for career-defining opportunities that give you the chance to thrive.
Job Description
Job Title:
Marketing Manager, Beer
Location:
Dublin
As a Marketing Manager at Diageo Ireland, you will work across some of the best known brands, acting as an architect for growth and delivering strategic plans that shape the future of the category.
In this role you will combine your strategic clarity with creative flair and commercial acumen to define and deliver bold ambitions for your brand, shaping iconic work that resonates locally while performing globally.
In this role you will focus on:
Recruitment/Re-recruitment – both from a customer and consumer perspective
Scale – in all commercial elements of the brands, building strong relationships with the commercial teams to deliver above and beyond the ambition
Fame – making our brands the most talked about across the market, working with Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on brand love objectives
Physical Availability – ensuring wide buying-time visibility and annexing associated memories in a buying context, leading to success at the point of purchase
Experience / Skills Required:
8+ years of relevant marketing experience
Exceptional ability to build and maintain genuine relationships based on mutual trust & respect
Strong end-to-end commercial FMCG understanding, plus numerical acumen and attention to detail
Experience of leading a team, directly or indirectly
Experience working across multiple countries/geographies/cultures
Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
Holistic skill set across all marketing pillars with a track record of transformational business results
Ability to excel when dealing with ambiguity, complexity and a fast-paced, entrepreneurial, matrixed environment
History of working across media, digital, experiential, PR, culture, social and with external agencies
Demonstrated brilliant execution to impecably high standards
Deep personal accountability for great performance
Role Responsibilities:
Functional:
Own the full P&L for the brands across the market.
Understand and respond to the drivers of brand performance, working in partnership with commercial teams to deliver and exceed the annual operating plan.
Strategic ownership – set the agenda for the brand and category based on consumer, customer and shopper insights, unlocking growth and building long-term brand equity.
Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space).
Find, own and build the role the brand plays in culture, creating meaningful brand experiences for consumers.
Ownership over innovation elements of the brands, product launches, new-to-world activities, etc.
Lead the relationship with the Global Brand Teams for the market.
Shape the brand to thrive in a digital environment, develop long-term digital strategy & social media plans.
Manage pricing & promo strategy, margin mix and volume drivers for all brands across the full market.
Create brand strategies and drive them through to brilliantly executed plans that consistently beat the competition and gain share.
Engage, coach, advise and support all team members on all brand activities, demonstrating leadership both in what and how so they can excel and deliver brand activities.
Flexible Working Statement:
Flexibility is key to our success.
Talk to us about what flexibility means to you so you're supported to manage your wellbeing and balance your priorities from day one.
Diversity Statement:
Our purpose is to celebrate life, every day, everywhere.
We create an inclusive culture where everyone feels valued and can belong.
We embrace diversity in the broadest possible sense – welcoming and celebrating people of different gender, ethnicity, ability, age, sexual orientation, social class, educational background, experience and mindset.
Primary Location:
Dublin, Republic of Ireland
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