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We are looking for an experienced Marketing Specialist to join our team in PKF Brenson Lawlor. Established over 50 years ago, PKF Brenson Lawlor is now one of the top 15 accountancy firms in the ROI. The firm is led by 8 Partners and supported by over 100 staff.
We are proudly part of the PKF Global network, comprising 214 firms across 150 countries worldwide.
We are seeking a proactive, creative, and hands-on Marketing Specialist to join our team. This is a standalone role, and the successful candidate will be solely responsible for overseeing and executing all aspects of marketing within the firm.
As the firm’s dedicated marketing professional, your responsibilities will include:
Strategic Direction:
* Take ownership of the firm's marketing strategy and contribute to shaping its direction and effectiveness.
* Influence and drive the use of consistent brand collateral across the entire firm.
Digital & Social Media Management:
* Plan, manage, and monitor the firm's ongoing presence across all social media platforms.
* Design and schedule engaging, relevant content tailored to each platform.
* Analyse the performance of digital campaigns using a variety of analytical tools and provide actionable insights.
* Actively manage SEO initiatives to boost online visibility.
Website & Content Management:
* Maintain and regularly update the company website to ensure accuracy and alignment with the brand and strategic objectives.
Email Marketing & CRM:
* Create, schedule, and manage email campaigns and newsletters via Mailchimp.
* Maintain and update the client database to ensure accuracy and GDPR compliance.
Events & Conferences:
* Support the firm's marketing presence at events, including preparing promotional materials and assisting with branding.
* Assist in organising conferences and liaising with external vendors and partners as needed.
Brand Collateral & Merchandise:
* Monitor stock levels of branded merchandise and coordinate reorders in line with demand and budget.
* Ensure up-to-date brand collateral is being used firm wide and is in line with our PKF Global connection.
General Marketing Support:
* Provide support on ad-hoc marketing initiatives and projects as required.
* Collaborate with internal teams to identify marketing opportunities and ensure alignment with the firm's goals.
This is a fantastic opportunity for a self-starter who is looking to take full ownership of the marketing function within a professional and dynamic environment.
Skills / Attributes Required:
* A third level degree in Marketing with a minimum of 2:1
* At least 3 years previous experience in a similar Marketing role.
* Excellent understanding of digital marketing concepts and best practices.
* Strong editorial and verbal skills with experience in creative content writing, blogging and publishing.
* Keeping up to date with Sector information and updates.
* Ability to continually improve and enhance the company’s social media output.
* Ability to build and develop strong business relationships.
* A creative self-starter with the ability to work on their own or as part of a team.
* Strong organisational skills and the ability to work in a fast paced, pressured environment.
* Fluent written and spoken English.
* Ability to multitask & work well under pressure.
* Company pension
* Health Insurance
* 22 days annual leave
* Income Protection
* Death In Service
* Social Events
* Hybrid working arrangements
PKF Brenson Lawlor is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We offer a dynamic work environment where your expertise will be valued, and your professional development will be taken seriously.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Accounting
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