Musgrave is one of the Europes most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain. Every day we feed one in three people in Ireland through 18 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place. We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve. We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world and we will support our suppliers and customers to make a difference too. As a Brand Communications Manager you will lead the development, delivery, and amplification of high-impact consumer PR campaigns that build trust, drive brand love, and generate standout earned media and social engagement across Ireland. With a strong focus on influencer partnerships, social-first storytelling, and integrated campaign delivery, this role sits at the heart of how our brand shows up in the media, online conversations, and the daily lives of Irish consumers. This position is opened to Cork and Dublin Location. Key Responsibilities: Consumer PR Campaign Leadership Lead the planning, development, and execution of all consumer-facing PR campaigns, ensuring alignment with marketing, corporate and business priorities. Own the strategy and execution of consumer PR campaigns, ensuring they are fully integrated across earned media, influencer activations, social media, and brand content. Develop story-led campaign concepts that drive broad media interest, influencer engagement, and audience resonance. Identify and shape consumer stories across product launches, seasonal events, food trends, sustainability and community engagement. Lead campaign briefings for agencies, influencers, and internal teams, ensuring clear campaign objectives and KPIs. Influencer Strategy & Management Develop and own the influencer partnership strategy, working with both micro and macro influencers to deliver authentic brand advocacy. Identify, onboard, and manage influencer relationships, ensuring content aligns with brand values, tone of voice, and campaign narratives. Negotiate influencer contracts, manage compliance (e.g., ASA/IAB/IAB Ireland guidelines), and ensure high-quality, measurable content delivery. Track influencer performance, optimise collaborations, and report on ROI and engagement metrics. Social PR & Content Amplification Partner with digital, content, and social media teams to ensure PR campaigns are amplified effectively across owned and paid social channels. Develop social-first PR activations that drive online conversation, earned media, and organic content sharing. Monitor social sentiment and consumer conversations to identify proactive storytelling opportunities. Media Relations & Reputation Management Lead proactive and reactive media engagement with national, regional, and trade media, securing consistent positive earned media coverage. Act as a trusted advisor on reputational issues, providing media counsel and crisis management support when required. Support and brief spokespeople for media interviews and public speaking engagements. Measurement & Insight Set clear KPIs for each campaign and track performance through media monitoring, sentiment analysis, and campaign reporting. Use data-driven insights to optimise future campaign planning and messaging. Agency & Budget Management Manage external PR agencies, freelancers, photographers, and videographers to deliver high-quality campaign outputs on time and on budget. Oversee campaign budgets with strong financial discipline and ROI mindset. Event & Experiential Management : Assist with planning and executing press events, campaign & product launches, influencer activations, and media briefings and our yearly Pride of Centra event, which awards Centra stores across various categories. Coordinate logistics and agency support. Issues Management Provide expert counsel on reputational risks tied to campaigns or public sentiment. Support reactive PR and crisis communications when required, managing sensitive issues with speed and discretion. Media Queries: Respond to media queries un a timely manner, with an aligned position from the business Internal Comms: Manage the delivery of relevant timely internal comms highlighting PR, Marketing andSponsorship activity Leadership & Team Collaboration Champion high standards of PR excellence, campaign discipline, and creative ambition within the wider communications team. Requirements: Degree in Communications, PR, Journalism, Marketing or related field. 710 years of consumer PR experience, preferably in FMCG, retail, or agency with experience managing national, high-profile campaigns. Deep understanding of both traditional media and modern influencer ecosystems across Ireland.. Proven track record of delivering integrated, multi-channel consumer PR campaigns that blend earned media, influencer partnerships, and digital amplification. Extensive network of Irish media, influencer, and content creator contacts. Strong commercial acumen and experience managing campaign budgets. Excellent writing, messaging, and media relations skills. Strategic thinker with excellent campaign planning and execution capabilities. Experienced in reputational risk management and crisis communication. Strong leadership and stakeholder management skills. This is 12 Month Contract Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know. Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely. Occasional business travel to other locations will also be required.