A rapidly growing digital marketing and transformation agency seeks a Senior Data and Analytics Specialist to join their expanding team.
The successful candidate must be passionate about data-driven insights with strong understanding of client requirements in a fast-paced, dynamic environment.
This digital agency focuses on delivering measurable commercial impact for clients, with data and measurement central to their mission.
The Senior Data and Analytics Specialist will take ownership of how data connects marketing activity with real business outcomes, driving client growth through smarter measurement, integration and optimisation.
This role will shape the agency's data strategy, oversee analytics operations, and manage the data & analytics team output, ensuring data is accurate, actionable, and embedded in client strategies.
You will define and implement the agency's data & analytics strategy aligned to commercial impact for clients while leading, mentoring, and developing the data & analytics team.
Working closely with Client Strategists and Specialists, you'll ensure data drives client strategies and oversee integration between CRM, e-commerce, and ad platforms to enable closed-loop reporting.
The role involves ensuring offline conversion tracking and enhanced e-commerce tracking implementation, leading audits and improvements of GA4, GTM (including server-side), and data layer implementations across clients.
Your measurement and optimisation responsibilities include developing and managing advanced attribution frameworks such as data-driven attribution, multi-touch and testing.
Additionally, you'll oversee development of executive and operational dashboards, translate complex data into clear, actionable insights for clients and agency leadership and introduce automated reporting and anomaly detection.
The innovation and governance aspects of this role require keeping the agency at the cutting edge of data privacy, attribution, and measurement while defining and enforcing standards for data quality, tracking, and governance.
You'll assess and implement new tools enhancing analytics capability.
We're looking for someone with proven experience in a data/analytics leadership role within a digital agency or performance-driven environment, along with advanced knowledge of GA4, GTM (server- and client-side), Google Ads, Meta Ads Manager, and Looker Studio.
Hands-on experience integrating CRM systems and e-commerce platforms with ad platforms is essential, as is strong understanding of offline conversion tracking, attribution modelling, and incrementality testing.
Experience with SQL, BigQuery, or other data warehousing solutions is preferred, along with a track record of driving measurable improvements in campaign efficiency and client ROI through strong leadership, mentoring, and stakeholder management skills.
The ideal candidate is commercially minded with focus on revenue, margin, and customer growth improvement, possessing strong communication skills to influence at leadership level while bringing proactive and innovative approaches to new methodologies.
You'll be detail-oriented with a rigorous approach to data accuracy and collaborative cross-functional working ability.
Success in this role means agency and client campaigns optimised against business KPIs rather than just conversions, accurate and trusted data integrations between platforms, a clear analytics roadmap with developed team structure, advanced attribution frameworks operational across key clients, and positioning the agency as a data-driven growth partner.
Why apply through Think Differently?
Specialists in media, marketing and communications with deep experiential/shopper expertise
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Right to work Applicants should have the right to work in Ireland.
Salary in line with market and is DOE