Brand & Project Lead
We are supporting our client as they look for a Brand & Project Lead to join their growing team. This fast‑paced, hands‑on role will manage campaigns, projects, and creative delivery from concept to execution. You will be the link between internal teams, external agencies, and suppliers – ensuring every launch, event, and campaign lands on time, on budget, and on brand.
Why Join the team?
* Competitive salary (€35k)
* Hybrid working (1 set day from home)
* Fun, collaborative team culture with regular socials and events
* Opportunity to make a real impact across national campaigns and launches
* Career growth in a dynamic, supportive environment
Key Responsibilities
Campaign Management
* Develop and manage the annual marketing calendar across the FMCG brand, aligning key campaigns with product launches and seasonal demand.
* Plan and execute new product launches across national Smooch sites.
* Prepare campaign launch packs, promotional brochures, and sales presentations to support national rollouts.
* Collaborate with the Sales Team to deliver professional, on‑brand decks and visuals for presentations to major accounts.
* Evaluate campaign performance and share insights to improve future results.
Project Management
* Lead major brand projects and events across both brands, including trade shows and conferences – manage stand design, logistics, and event marketing.
* Product and packaging launches – oversee artwork approvals, timelines, and supplier coordination.
* Menu rollouts – manage updates for 180+ sites, including design, pricing, and printing.
* POS and in‑store activations – brief designers, approve artwork, coordinate production, and distribution.
* Manage multiple timelines across suppliers, agencies, and internal teams to ensure projects are delivered on time and within budget.
Digital, SEO & Agency Management
* Act as the main contact for our digital marketing agency, managing monthly SEO, Google Ads, and reporting.
* Oversee website updates, product page refreshes, and blog content – ensuring accuracy, visual appeal, and optimisation for search.
* Write and manage creative briefs for digital ad campaigns, working closely with design and copy partners.
* Review performance reports and present insights on traffic, engagement, and conversions.
Brand & Creative Delivery
* Oversee creative development across packaging, menus, photography, video, signage, and digital assets.
* Maintain the brand library – including imagery, logos, templates, and guidelines.
* Proof and approve all creative assets to ensure they’re on‑brand, consistent, and visually engaging.
* Plan and direct product photoshoots and video content, managing shot lists, styling, and coordination.
Budget & Performance
* Manage marketing budgets across brands – tracking spend, forecasting, and providing monthly reporting to the Group Marketing Manager.
* Negotiate supplier and print costs to achieve the best value.
* Support management with campaign performance reports and ROI analysis.
Skills & Experience
* 2+ years’ experience in marketing, brand, or project management (FMCG, retail, or hospitality experience highly regarded).
* Strong background in campaign planning, project delivery, and supplier management.
* Confident in managing multiple projects and deadlines simultaneously.
* Skilled at working with agencies and external partners.
* Excellent communication, organisation, and attention to detail.
* A natural problem‑solver with strong commercial awareness and creative judgement.
If you’re organised, creative, and thrive on variety, apply now with an updated CV to claire@stormrecruitment.ie or call 01 2557377 – ex 1.
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