Brand Strategist Role
This position plays a key role in defining and implementing the brand strategy.
* Drive Creative Processes: Develop and execute creative plans that enhance brand visibility and appeal.
* Adhere to Brand Guidelines: Maintain strict adherence to established brand standards, tone, style, and consistency across all channels.
* Cultivate Innovation: Foster innovative thinking and collaborate with agency partners to create bold communications while staying true to the brief.
* Optimise Content Performance: Analyse data-driven approaches and research findings to refine content strategies.
* Project Management: Effectively manage multiple projects, prioritise workload, and meet tight deadlines.
* Anticipate Regulatory Changes: Stay ahead of legislative developments impacting brand portrayal, ensuring equality, equity, and inclusion throughout communications.
* Cross-Functional Collaboration: Collaborate with Group Marketing, Customer teams, and agencies to develop best-in-class engagement programmes.
* Agency Relationship Management: Build strong relationships with key agency partners, inspiring world-class outputs while adhering to SLAs and governance structures.
* Prioritise Creative Needs: Align creative work with business stakeholders' requirements, local markets, sponsorship teams, and media.
* Requirements for Success
* At least 4 years of experience in marketing or communications with a proven track record of delivering large campaigns.
* Demonstrate commercial and creative skills that drive business growth.
* Proven ability to understand creative development processes and bring connection moments to life for customers.
* Ability to lead and manage agency partners.
* Strong attention to detail when working on multiple projects.
What You'll Gain
Excellent opportunities for professional growth within a diverse and inclusive company. Competitive compensation and annual holiday accrual.