Marketing Performance Specialist
This role offers a unique opportunity to leverage performance-led thinking and drive business growth through effective marketing investments.
* Own, develop, and report on the Marketing Scorecard, providing actionable insights and recommendations to enhance effectiveness.
* Collaborate with advertising managers to assess creative and media strategies from a performance perspective.
* Partner with data analysts and agency partners to build econometric models that improve return on investment.
* Support budget owners with strategic recommendations and reporting.
* Oversee contracts and procurement processes as required.