Guest Knowledge & Engagement Assistant ManagerKildare town, IE, R51 R265Full TimeAbout the roleAs our Assistant Guest Knowledge & Engagement Manager, you will support the Guest Knowledge & Engagement Manager on the execution of the strategy. You will support the management of the membership programme, conduct analysis of our guests and also support the initiatives that contribute to guest acquisition and retention.Key responsibilitiesThe key responsibilities of this role will include some or all the following.Guest AnalysisAnalyse our guest to provide a greater insights on who our guests are and what is driving our business for future business development and campaignsProvide insights on the profile of our (potential) guests by using various analysis tools to assist in developing the relevant contents to our guests or potential guestsCombine the data with research conducted by the business to conduct more comprehensive analysisDevelop relevant communication contents through the guest analysisOptimize the emails sent to our members by maximizing the open rates, click throughs and visits to the Village by segmentation of customer database, personalized messaging and AB testingManagement of Membership ProgrammeBe responsible for the execution of the membership programme for the Village to ensure that we are delivering personal, relevant and timely communications to our customer groups, via email or other relevant channelsExplore innovative cross channel execution opportunities including push notification, direct mail, clienteling and other channels as appropriateWork closely with the Membership Team to implement and test the communications to members that will drive retention and cultivate brand advocacyGet involved in various activities that are related to our members, e.g., buyer programme, brand engagement, push notifications, etc.Guest AcquisitionCoordinate and execute the guest acquisition initiatives to achieve the agreed KPIs on the number of new membersGrow the customer database through data capture at all possible touch pointsSupport the Private Client Services Team on the acquisition and retention of high new worth guests by taking care of the segmented emails, notifications and regular reportingReportingCompile the following reports where required and present the findings to the team and the wider business teams,Local campaign activities and return on investment regarding email campaigns and partnershipsMembershipKey metrics including test results and learningsAbout YouWe are looking for an individual who can display the following experience and skills:Degree education or equivalent qualifications is preferrableExperience within a CRM / e-mail marketing function within retail and/or a luxury brand environmentComputer literate and high proficiency in Microsoft Office; knowledge of analysis tools is essentialExperience using digital analytics tools such as PowerBI & Google AnalyticsExperience using CRM tools such as Responsys or SalesforceKnowledge of GDPR and the ever evolving data privacy landscapeStrong organisation skills with a keen eye for detailAble to work well with all levels across the businessExcellent interpersonal and communication skillsAble to work well with all levels across the businessAbility to perform under pressure and to meet deadlines