We are seeking a highly skilled and innovative Product Marketing Specialist to join our team. This role is ideal for an individual who enjoys solving complex problems, is motivated to challenge themselves, and delights in turning clever ideas into unique products.
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This position will serve as a critical link between Product, Sales, and Marketing, ensuring we deliver the right solution to the right audience with the right message at the right time.
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The successful candidate will be self-directed, a proactive problem solver, and value teamwork and collaboration. A background or interest in the software, telco, internet, or networking industry is desired.
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We offer a flexible work environment where individuality, fun, and talent are valued equally. If you consider yourself innovative, adept at collaboration, and care deeply about the work you do, we encourage you to apply.
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Responsibilities:
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* Develop and promote product marketing resources including case studies, guides, research articles, webinars, white papers, and videos to effectively communicate the value proposition of our products.
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* Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions.
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* Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals.
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* Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across our global teams.
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* Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches.
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* Manage social media channels, create content calendars, and monitor performance metrics to optimize results.
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* Provide ongoing support to keep product collateral and sales enablement resources up-to-date.
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* Support additional initiatives driven by the Product Marketing team.
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Requirements:
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* 2-3+ years experience in marketing, communications, or a related field.
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* Excellent business writing skills with experience crafting compelling messaging for technical products.
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* Familiarity with product marketing principles, techniques, and best practices.
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* Experience managing social media content across platforms.
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* Experience building out product marketing campaigns.
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* Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
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* Team player with strong interpersonal skills and the ability to collaborate effectively across departments.
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* Creative thinker with the ability to generate innovative marketing ideas and strategies.
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* Experience working in B2B marketing.
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* Experience in the internet, networking, or telecommunications industry not required, but a plus.
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* Proficiency in marketing automation tools and CRM systems not required, but a plus.
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* Successful completion of a background check.
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We offer excellent flexibility for working remotely as time and responsibilities allow. To promote your success and growth, we provide educational opportunities and anti-racism and LGBTQIA+ resource libraries.
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Ours is a culture that values individuality, fun, and talent equally. We believe that everyone deserves an inclusive workplace where they feel valued, respected, and empowered to contribute their best work.