Job Title: Brand Manager
Location: Waterford (Hybrid - 2 days WFH)
Contract Type: 12-Month Fixed Term Contract
Reports To: Marketing Director
Our client, a leading FMCG organisation based in Waterford, is seeking an experienced Brand Manager to join their dynamic marketing team on an initial 12-month fixed-term contract. This role will own brand strategy, activation plans, and performance management across key product categories. The ideal candidate is commercially focused, consumer-centric, and experienced in delivering impactful brand activity in fast-paced environments.
Key Responsibilities
Brand Strategy & Positioning
1. Develop and execute annual brand plans aligned with overall business objectives.
2. Lead strategic brand initiatives, ensuring consistent positioning across all channels.
3. Monitor brand health metrics and deliver insights to support strategic decision-making.
Marketing Activation
4. Plan and deliver integrated marketing campaigns across ATL, BTL, digital, and shopper marketing.
5. Manage creative and media agencies to ensure best-in-class execution.
6. Oversee NPD launches, packaging updates, and portfolio optimisation initiatives.
Commercial & Performance Management
7. Analyse category, consumer, and competitor trends to identify opportunities for growth.
8. Own brand P&L elements (forecasting, budgeting, tracking).
9. Work closely with Sales, Category Management, and Supply Chain to ensure alignment on demand, pricing, and promotional planning.
Stakeholder & Cross-functional Collaboration
10. Work in close partnership with internal teams to ensure successful brand execution at all touchpoints.
11. Present brand performance updates and campaign reviews to senior leadership.
12. Manage agency partners, ensuring timelines, deliverables, and budgets are met.
Project Management
13. Lead key brand projects end-to-end with strong governance, timelines, and evaluation.
14. Support innovation and renovation projects in collaboration with R&D and Operations.
Requirements
Experience
15. 3–5+ years' experience in Brand Management or similar Marketing role within FMCG (essential).
16. Proven track record delivering consumer-driven brand strategies and effective marketing campaigns.
17. Experience with category data tools (., Nielsen, Euromonitor, Kantar) is desirable.
Skills
18. Strong commercial acumen with the ability to interpret data and translate insights into action.
19. Excellent project management skills with the ability to manage multiple initiatives simultaneously.
20. Strong interpersonal and stakeholder management skills.
21. Creative thinker with a proactive, solutions-focused mindset.
22. High attention to detail and strong communication skills.
Education
23. Degree in Marketing, Business, or related discipline (required).
24. Postgraduate qualification in Marketing or Brand Management is an advantage.