The Marketing Lead will play a key role in shaping and executing Tekpak's marketing strategy, strengthening our brand presence, and expanding our customer base. This role spans digital and traditional marketing channels, social media management, customer engagement, and internal/external communications. The ideal candidate will combine creativity with analytical thinking, ensuring that our marketing activities deliver measurable impact.
Key Attributes
:
We're looking for someone who is:
* Highly coachable, receptive to feedback, and committed to personal growth.
* Skilled at building strong relationships with diverse stakeholders.
* Driven by continuous improvement and long-term results, not just short-term wins.
* Disciplined, detail-oriented, and committed to excellence.
* A self-starter who can identify problems and find solutions.
* Humble, adaptable, and eager to learn.
* Customer-focused, with a genuine interest in understanding client needs.
* Capable of meeting deadlines and delivering against targets.
* An effective and confident communicator.
Key Responsibilities
1. Digital Marketing & Online Presence
* Manage and update Tekpak's website, ensuring SEO best practices and fresh, engaging content.
* Oversee and grow social media channels (LinkedIn, Instagram, Google, etc.) with industry-leading posts.
* Plan and execute targeted digital advertising campaigns (Google Ads, Meta Ads).
2. Customer Communication & Retention
* Design and deliver email/SMS campaigns, including promotions and newsletters.
* Maintain a library of customer testimonials and case studies to support sales efforts.
3. Offline Marketing
* Coordinate local marketing initiatives and sponsorships.
* Manage the creation and distribution of print materials (brochures, flyers, direct mail).
* Build relationships with local businesses for collaborative marketing opportunities.
4. Analytics & Reporting
* Track and analyse key performance metrics (leads, web traffic, conversions, ROI).
* Support the preparation of monthly marketing performance reports.
* Conduct competitor research to identify emerging trends and opportunities.
Qualifications & Skills
Experience:
* 1–3 years in a marketing role (engineering or automation industry experience an advantage).
Technical Skills:
* Social media management (Meta Business Suite, CRM systems).
* Basic graphic design (Canva, Adobe Creative Suite).
* Google Ads, SEO, and email marketing tools (Mailchimp, Constant Contact).
* Working knowledge of WordPress and SEO optimisation.
Work Environment
* Office-based role in a fast-paced, customer-focused environment.
* Opportunities for continuous learning and career development.