POSITION SUMMARY
The Digital Marketing Coordinator is a member of the Marketing Team, responsible for coordinating and executing digital marketing initiatives to enhance brand awareness, engage customers, and drive business growth. This role supports the development of marketing strategy in conjunction with the commercial business and aligns with the global marketing direction.
The Digital Marketing Coordinator works closely with cross-functional teams to support campaign development, content creation, and performance analysis, ensuring all activities align with Zoetis' brand guidelines and regulatory requirements. The role also assists the Marketing Manager and other commercial areas with projects that overlap with digital marketing duties, and contributes to budgeting, planning, and evaluating the return on investment for marketing activities.
POSITION RESPONSIBILITIES
Content Management & Development
* Collaborate with internal stakeholders and external agencies to create engaging digital content (blog posts, social media, email newsletters, videos, landing pages/forms).
* Ensure deliverables meet quality standards, deadlines, and budget.
* Facilitate communication and project tracking.
* Ensure all content aligns with Zoetis' brand guidelines, messaging, regulatory compliance, and marketing objectives.
* Ensure material is approved through Veeva Vault. Occasionally collaborate with external customers (veterinary practices) as required by the sales team
Web Site & Social Media Management
* Work cross-functionally to update and maintain Zoetis' brand websites, microsites, and Learning Academy
* Support management of Zoetis' social media channels by scheduling content, monitoring engagement, responding to inquiries, and analysing performance.
* Help identify opportunities for audience growth and community building.
* Ensure potential pharmacovigilance cases raised in social media comments are reported.
Brand Plans Coordination & Execution
* Recommend new tactics, platforms, or technologies to enhance Zoetis' digital presence and marketing effectiveness
* Assist in end-to-end management of digital marketing campaigns (email, social media, SEO, SEM, display advertising).
* Plan timelines, coordinate with creative/content teams, set up campaigns, and ensure timely launch and delivery.
* Support optimisation efforts managing marketing automation, segmenting audiences, and delivering personalised communications via CRM
Data Analysis & Reporting
* Monitor KPIs for digital campaigns using analytics tools.
* Prepare regular reports tracking metrics (traffic, engagement, conversion rates, ROI).
* Stay abreast of digital marketing trends, tools, and best practices.
Comply with pharmacovigilance obligations
ORGANIZATIONAL RELATIONSHIPS
* Marketing Team
* Sales Force Team
* Vet Operations Team
* Center of Excellence (CoE)
* IT and Web Development Teams
* External agencies
* Veterinary practices (occasionally)
* Customers via social media and digital platform
RESOURCES MANAGED
Financial Accountability
* The role has direct involvement on the Revenue Generation and Profitability of the business, in a Monthly, Quarterly and Yearly basis
Supervision
* No direct reports. Works collaboratively within the Marketing Team and with cross-functional teams
* The role reports to the CA Marketing Manager - Island of Ireland
EDUCATION AND EXPERIENCE
* Bachelor's Degree in Marketing, Communications, Business, or related field preferred.
* Minimum 2 years' experience in digital marketing or related discipline.
* Experience with digital content creation, social media management, analytics tools, and CRM systems.
TECHNICAL SKILLS REQUIREMENTS
* Proficiency in digital marketing tools (Google Analytics, Adobe Analytics, CRM platforms).
* Experience with social media scheduling tools (BrandWatch or similar).
* Basic knowledge of SEO and web management.
* Familiarity with marketing automation platforms.
* Strong written and verbal communication skills.
* Advanced Excel, Power Point and Word
PHYSICAL POSITION REQUIREMENTS
* Office desk-based position, with occasional requirements to travel in Ireland, Northern Ireland and/or outside the country to attend internal meeting or commercial activities and/or specific external stakeholder meetings
About Zoetis
At
Zoetis
, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.
Global Job Applicant Privacy Notice