CRM Manager Fixed Term ContractRole Introduction:Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over 3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.Applegreen is in a rapid growth phase and to support this ambitious growth we are seeking a CRM Manager to lead and execute our customer relationship management strategy as part of a strategic digital project. This is a 12-month fixed-term position forming part of the Group Commercial team, supporting all regions and reporting to the Group Head of Digital. The successful candidate will be a confident people person who can fit into Applegreenseamlessly and adopt a hands-on approach to their role.Key Responsibilities:Customer Data Strategy: Lead the development and execution of a CRM and customer data strategy facilitating regionally relevant CRM activation.Customer Journeys & Automation: Design and optimise automated customer journeys across lifecycle stages and channels, ensuring relevance, personalisation, and regional adaptabilityCross-Functional Collaboration: Partner with key stakeholders across marketing, digital, IT, and commercial teams to define CRM use cases and ensure data and system configurations align with business needs.Data Privacy & Compliance: Support the implementation of data privacy, consent, and compliance requirements in line with legal and regulatory requirements.Data Governance: Establish and maintain core data management practices.Tracking & Measurement: Define requirements for customer data tracking and analytics to support performance measurement and campaign optimisation.Change & Transition Management: Lead CRM-related communications.Performance Reporting: Develop and manage CRM reporting frameworks and dashboards to monitor outcomes.Marketing QA Support: Oversee testing of CRM campaign assets to ensure accuracy, personalisation, and compliance.Support the group digital strategyfrom concept through to implementation and ongoing continuous improvement.The Candidate should have the following:Qualifications, experience & skillsSignificant experience in customer relationship management or digital marketing automation (approximately 5+ years in a dedicated CRM role or similar), with a proven track record of driving successful CRM initiatives. This should include hands-on campaign management as well as strategic planning exposure.Strong proficiency in CRM platforms and marketing automation tools (experience with industry-standard CRM software and email/SMS campaign tools).Able to analyse customer data and campaign performance metrics to derive actionable insights. The ideal candidate is comfortable working with data (segmenting audiences, interpreting dashboard analytics) and has a data-driven mindset for decision making.Bachelors degree in Marketing, Business, Data Analytics, or related field.Advanced degree or certifications (e.g. GDPR, CRM) are a plus.Additional key skills & attributes:Experience leading CRM efforts through a transformation or growth phase of a company is highly desirable.Experience working on global programmes with local market execution.Project management skills with the ability to manage multiple projects, competing priorities and fast-paced environment.A can do attitude and a positive solution focused mindset.A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.Be a self-starter and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.Is resilient, calm under pressure and comfortable dealing with ambiguity.Excellent written and verbal communication skills, with a keen eye for detail.Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.Has strong commercial acumen and a focus on delivering value to the business.Willing to travel ad hoc if required in addition to supporting out of hours as required.Illustrative Application & Screening Process (subject to change):Application Process:Please submit an up to date tailored CV (max 2 pages).Interview & Selection Process:Two interview rounds will be required for this role.