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Title: Ads Measurement Analyst
Location: Ireland - Dublin (Hybrid)
Duration: 06 months
Ads Measurement Analyst (Contractor)
Millions of people across the world come to client to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your contract assignment, you’ll be challenged to take on work that upholds this mission and pushes client forward.
As an Ads Measurement Analyst you'll design and execute empirical research to help a variety of Small-to-Medium Advertisers understand and improve the effectiveness of their advertising on client. This research will focus primarily on upper-funnel, first-party methods, e.g. client Brand Lift. You'll also provide guidance to internal and external audiences on other first party solutions (e.g. client Conversion Lift, A/B Testing) and on challenges in measuring the effectiveness of digital advertising more generally.
What you’ll do:
- Conduct in-depth client Brand Lift studies for clients partners
- Communicate complex results back to non-technical client audiences and influence client measurement thinking
-Provide Measurement support to sellers, advertisers, and agencies on Measurement methodologies such as Brand Lift, Conversion Lift, Sales Lift, MMM, MTA, etc
- Provide internal and external audiences with actionable insights to improve their advertising activities on the client platform, based on best practice knowledge and research findings
- Work closely with Partner Managers to resolve other advertiser measurement challenges through first-party solutions and guidance on third-party data sources
-Help establish and pilot a process for Sellers supporting Small and medium size businesses to receive Measurement support
What we’re looking for:
* 3+ years of digital ads measurement experience
* Expertise conducting Brand Lift and/or other ads measurement methodologies (attribution, MMT, conversion lift...etc.)
* Experience in client-facing roles involving technical and business stakeholders
* Bachelor’s/Master’s degree in a relevant field, or equivalent experience
* Strong analytical skills and at ease working with spreadsheets and multiple sources of data to turn numbers into insights
* Ability to work cross-functionally with sales teams, product teams, and other members of the Ads Measurement team
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Contract
Job function
* Job function
Information Technology
* Industries
Information Services
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