Party Sweet Nella is an e-commerce business specialising in party supplies and personalised party products, helping customers create unforgettable celebrations for birthdays, events, and special moments.We believe parties are about more than decorations — they're about joy, memories, and connection. As our business continues to grow, we're looking for a strategic, creative, and results-driven Part-Time Performance Marketing Specialist to help us attract more customers and turn marketing into consistent sales.The RoleThis is not a simple posting or scheduling role.This role is about strategy, execution, and performance — using Google Ads and social media together to drive traffic, conversions, and revenue.You'll be responsible for planning and executing marketing activity that supports promotions, seasonal demand (birthdays, celebrations, holidays), and ongoing growth. You'll work closely with the business owner and take ownership of how Party Sweet Nella shows up online.This is a part-time, hands-on role suited to someone who enjoys responsibility, flexibility, and thinking commercially.What Success Looks Like in This RoleConsistent and growing sales from Google Ads and social mediaGrowing and engaging Party Sweet Nella's social community across key platformsWell-planned campaigns aligned with promotions and seasonal momentsClear strategy behind ads and contentProactive identification and fixing of drops in traffic or salesMarketing activity that supports real business goals, not vanity metricsKey ResponsibilitiesStrategy & PlanningDevelop a clear monthly marketing strategy aligned with Party Sweet Nella's sales goalsPlan campaigns around key moments (birthdays, events, seasonal peaks)Ensure Google Ads and social media work together cohesivelySuggest ideas to improve offers, messaging, and conversion performanceGoogle AdsManage and optimise Google Ads campaigns (Search, Performance Max, Shopping if applicable)Monitor spend, conversions, ROAS, and sales volumeAdjust budgets and bids based on performance and opportunitiesIdentify and resolve performance drops quicklyFocus on profitable growth and sales consistencySocial Media (Organic & Paid)Plan and schedule social media posts aligned with campaigns and promotionsCreate or coordinate simple, sales-focused content (no heavy design work required)Manage paid social campaigns (Facebook / Instagram if applicable)Ensure social media supports customer acquisition and conversionsRepurpose content efficiently across platformsReporting & OptimisationTrack performance and translate data into clear, actionable insightsProvide easy-to-understand monthly reportsRecommend improvements to strategy, targeting, creatives, and budgetsCommunicate openly about what's working and what isn'tWhat You'll BringProven experience with Google Ads (e-commerce preferred)Experience managing social media and paid social campaignsStrong understanding of ROAS, CPA, conversions, and funnelsStrategic mindset with the ability to plan, test, and optimiseAbility to work independently and take ownershipClear communication and a commercial, results-focused approachInterest in e-commerce, events, and customer-driven marketingRole DetailsPart-time role (approximately 40 hours per month, flexible depending on campaigns)RemoteLong-term collaboration preferredMonthly or hourly compensation based on experienceTo Apply, Please IncludeA brief summary of your experience with Google Ads and social mediaOne example of how you helped increase sales or conversionsYour expected hourly rate or monthly feeConfirmation that you are comfortable working part-time with strategic responsibilityWhy You'll Enjoy Working With Party Sweet NellaFlexible, part-time role with real ownershipDirect impact on sales and business growthNo corporate layers — your ideas matterOpportunity to grow with an expanding e-commerce brandJob Types: Part-time, PermanentPay: From €700.00 per monthExpected hours: No less than 10 per weekBenefits:FlexitimeWork from homeWork Location: Remote