The Role:
You will be responsible for :
* Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
* Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
* Reviewing and optimising the design and content of all online assets including the company website and social media pages.
* Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
* Using A/B testing to optimise digital marketing performance.
* Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
* Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
* Using customer insights to construct effective CRM campaigns.
* Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
* Driving performance marketing via .
* Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
* Designing and developing strong employer branding strategy.
* Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
* Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
* Analysing and interpreting metrics to measurethe success of employer branding initiatives.
Ideal Profile:
* You have at least 1 year experience ideally in Digital Marketing or Performance Marketing within Professional Services, IT and Media & Entertainment industry.
* Experience within would be a strong advantage.
* You are a strong networker & relationship builder
* You are a strong mentor and coach who can build high performing teams
* You enjoy finding creative solutions to problems
What's on Offer?
* Flexible working options