Choose LocationChoose Location4. Sales & Marketing Head### Summary#LI-Hybrid The Sales & Marketing Head leads the integrated commercial strategy and execution for a Therapeutic Area (TA) to maximize patient and customer impact and deliver sustainable growth. The role owns the TA and brand strategy, defines the go-to-market model, drives omnichannel customer engagement, and ensures excellence in in-market sales execution. It leads cross-functional planning across Medical, Value & Access, Execution Excellence and other partners, ensures launch readiness and strong post-launch performance, and is accountable for forecasting, resource prioritization and disciplined budget stewardship.### About the Role### Job PurposeLead the integrated commercial strategy and execution for the Therapeutic Area, owning brand strategy and go-to-market models to deliver sustainable growth. The role drives omnichannel customer engagement, ensures strong in-market sales execution and launch excellence, and builds high-performing teams with a culture of performance, integrity, learning and continuous improvement.### Job DimensionsNumber of associates:Team size varies based on Therapeutic Area footprint, product portfolio and country context.Financial responsibility:Accountable for TA commercial performance and planning, including brand P&L / A&P stewardship (where applicable), delivery of TA sales budget and accurate forecasting to support strategic and operational decisions.Decision making:Strategic and operational decision-making on TA and brand strategy, go‐to‐market model, customer engagement, channel mix, resource deployment and performance management.External / Internal Stakeholder Interface:Internal: Sales, Medical, Value & Access, Execution Excellence, Finance, Supply Chain and other partners to ensure aligned planning and execution. External: Key accounts, HCPs, KOLs, patient organizations and relevant healthcare system stakeholders.Impact on the organization:Drives TA commercial growth, launch excellence, customer experience and in-field execution quality, strengthening market position and organizational reputation.### Major AccountabilitiesCommercial Strategy, Brand & Go-to-Market* Own and localize TA and brand strategy and One Brand Plan across the full lifecycle.* Define and evolve the TA go-to-market model based on customer, competitive and performance insights.* Set integrated omnichannel customer engagement approach to maximize reach and impact.* Lead forecasting, demand estimation and performance planning.* Steward TA financial performance through disciplined budget management and trade-off decisions.In-Market Sales Execution & Field Excellence* Lead TA sales planning including territories, targeting, incentives inputs and call planning.* Drive performance management through reviews, coaching and KPI-based course correction.* Capture and synthesize field insights to refine segmentation and tactical decisions.Cross-Functional Leadership, Launch Excellence & Governance* Lead cross-functional TA team alignment across Medical, Value & Access, Execution Excellence and Finance.* Ensure launch readiness and excellence in line with regulatory and internal standards.* Role model integrity and compliance and foster a strong speak-up culture.* Build and develop a high-performing commercial organization and talent pipeline.### Key Performance Indicators* TA sales, market share and growth versus plan; profitability and P&L delivery where applicable.* Quality and timeliness of launch readiness and launch execution outcomes.* Execution quality of One Brand Plan and field plans.* Customer engagement performance across omnichannel and field KPIs.* Forecast accuracy, budget discipline and effective resource deployment.* Strength of talent pipeline, engagement and retention.* Compliance with company standards and local regulations.### Ideal BackgroundEducation* University degree in Business, Life Sciences, Economics or related field; advanced marketing degree (MBA) beneficial.Experience & Skills* Proven commercial leadership experience across sales and marketing in regulated industries.* Track record of delivering sustainable growth across brand lifecycles.* Experience in go-to-market model design and omnichannel engagement.* Strong forecasting, budgeting and P&L management capability.* Direct people leadership with talent development and succession planning.* Strong cross-functional collaboration and decision-making skills.* Advanced analytical and AI-enabled commercial decision-making capabilities.* Strategic, customer-centric and integrity-driven leadership mindset.**Why Novartis:****Benefits and Rewards:** Learn about all the ways we’ll help you thrive personally and professionally.IrelandREQ-10077044### Sales & Marketing HeadREQ-10077044### Sales & Marketing Head
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