At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks.
Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations.
We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow.
With over 240 years of history, our brands are rooted in authenticity and heritage.
Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
About the Role
To develop and grow distribution, revenue, volume and trading contribution (profit) of the entire Britvic brand portfolio within all outlets in your territory working alongside wholesale partners indirectly through account development, consultative selling, customer relationship management, product availability and distribution.
You will cover all 'Away From Home' outlets in your territory from On Trade, Hospitality, Foodservice, Leisure and Workplace etc.
Key responsibilities
Drive growth in distribution, revenue, volume, trading contribution and market share across brands, channels and packs.
Maximise product availability for the full Britvic portfolio (Pepsi, 7UP, Ballygowan, MiWadi, London Essence, Teisseire & more) across On-Trade, Hospitality, Foodservice and Workplace channels.
Deliver quarterly sales targets for Aqua Libra Co Taps, Soft Drink Dispense units and Ballygowan Water Coolers.
Collaborate & influence through monthly meetings with RTM, KAM, NAM and wholesalers to activate promotions and land Joint Business Plans.
Win new business using a consultative selling approach with high-volume soft drink outlets.
Other Responsibilities:
Strengthen relationships with existing and new customers, working with Telesales and Customer Care to maximise service, growth and satisfaction.
Ensure best-in-class execution to Picture of Success (PICOS) & Perfect Store standards.
Leverage CRM & reporting tools for data-driven decisions and effective territory management.
Manage territory costs and promotional investment to stay within budget.
Maintain full compliance with operational and CRM standards.
Key Behaviours
We challenge status quo, set stretched ambitions, and innovate to build beyond our time
We practice compassion, equity, and inclusion, embrace diversity of thought, and celebrate success
We act as passionate brand ambassadors creating value for consumers in all we do
We build trust to learn from failures and drive innovation, empower people, and prioritize speed over perfection
We invest in growing our people and creating mutual opportunities to learn, grow, and deliver
Knowledge, Skills & Experience Required:
Three years plus knowledge of beverage industry, products, channels and competition
Strong communication, negotiation and interpersonal skills
Strong financial acumen and high computer literacy
Drive and initiative
Sales experience in HORECA / On Trade field sales role or similar
Qualifications
Substantial (3 years +) sales experience in FMCG environment.
Full clean driving licence is essential
Third level qualification in Business or relevant discipline is desirable.
(Leaving certificate level or equivalent may be sufficient depending on experience)
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